Tech, SAAS, Wearables - Photography +Videography

Health technology photography by California-based lifestyle photographer Kaare Iverson. They are holding a smartphone in their right hand. A small medical device is attached to their arm. Shot for Hinge Health
Health and fitness technology photography by California-based lifestyle photographer Kaare Iverson. A man in a blue athletic shirt and gray shorts is adjusting a fitness tracker on his chest in a bright living room.
Fitness technology and smartwatch photography by San Francisco Bay Area based commercial photographer Kaare Iverson. Trail runner adjusts hat while looking at camera with her fitness watch in frame.
Health and fitness technology photography by California-based lifestyle photographer Kaare Iverson. An elderly woman near a window, smiling, and raising her right arm with a fitness device attached to her upper arm.
Youth urban product lifestyle photography by Bay Area based photographer Kaare Iverson - shot for a smartwatch technology company. Young woman with curly hair skateboarding in a city street at sunset.
Fitness lifestyle photography by Bay Area commercial photographer Kaare Iverson. A man resting after a workout and reviewing his smartphone app. Shot for Future Fit App.
Fitness and health product photography by California commercial photographer Kaare Iverson for Future Fit App. A woman using a Theragun in an urban setting.
Fitness smartwatch photography by California based active lifestyle photographer Kaare Iverson. Person wearing fitness tracker on wrist is framing up a trail runner friend with their hands at sunset
Urban lifestyle photography for reusable water bottle and travel mug company Klean Kanteen. Shot by California lifestyle photographer Kaare Iverson in San Francisco Bay Area.
Athletic apparel photography by California commercial photographer Kaare Iverson. Man in a sweater and smartwatch shot for technology company Future Fit.
Health and fitness technology photography by Bay Area commercial photographer Kaare Iverson. A woman with curly hair sleeping on a bed, wearing a fitness tracker, in a dark bedroom with dark blue lighting.
Health technology and app photography for Calm App by California lifestyle photographer Kaare Iverson. Woman reaches for her smartwatch on a bedside table lit by moonlight.
Athletic fitness and training photography by Bay Area commercial photographer Kaare Iverson for Future Fit App. A young man with short hair and gymwear reviews his workout on his phone at a bench in a crossfit gym.
Health and fitness technology photography by California-based lifestyle photographer Kaare Iverson. Man controls wearable health device with mobile application as seen over his shoulder. Shot for Hinge Health technology company.
Technology and subscription photography by California commercial photographer Kaare Iverson. Product lifestyle Future welcome kits featuring smartwatch, waterbottle, and personalized note from trainer on a blue bedspread.
Technology and subscription photography by California commercial photographer Kaare Iverson. Product lifestyle Future welcome kits featuring smartwatch, water bottle, and personalized note from trainer on a shelf.
Health and fitness technology photography by California-based lifestyle photographer Kaare Iverson. Man with health device attached to leg delivering UPS package. Shot for Hinge Health Physical Therapy Technology company.
Health and fitness technology photography by California-based lifestyle photographer Kaare Iverson. Person sitting on a couch with a black wearable device on their left knee. Shot for Hinge Health.
Close-up of two athletes wearing digital fitness watches on their wrists, one with a blue band and the other with a dark band, on a red running track.
Health and fitness technology photography by California-based lifestyle photographer Kaare Iverson. Woman doing technology guided phyisical therapy with Hinge Health while children draw in sunny living room.
Health technology and app photography for Calm App by California lifestyle photographer Kaare Iverson. Woman meditates with apple ear buds at head of conference table.
E-Bike detail photography and lifestyle image for PON Bikes shot in California by Kaare Iverson. Bike light and cyclist hands at sunset on beach in San Francisco.
E-Bike detail photography and lifestyle image for PON Bikes shot in California by Kaare Iverson. Bike being unplugged inside natural light apartment in San Francisco.
E-Bike detail photography and lifestyle image for PON Bikes shot in California by Kaare Iverson. Surprising and unique image of a man in a wetsuit eating cereal before leaving to surf with his bike which is charging in living room.

Commercial Photo + Video

Tech, SAAS, Wearable

Based in California's Bay Area, I create natural-light photography that helps technology companies tell human stories. I work with software, SaaS, AI, enterprise technology, and venture-backed startups throughout San Francisco, Silicon Valley, San Jose, and destinations worldwide, creating imagery that feels authentic, approachable, and built for modern brands.

Whether it's documenting a product launch, photographing leadership teams, capturing engineers at work, showcasing customer success stories, or building a complete brand library, I focus on the people behind the technology. My style blends documentary storytelling with polished commercial production, creating imagery that feels real instead of staged. From startup founders and growing SaaS companies to established enterprise software and technology brands, I create photography that helps businesses connect with customers, recruit top talent, and tell compelling stories across websites, campaigns, annual reports, investor materials, and social media.