Product Lifestyle Photography
Klean Kanteen (San Francisco, California)
Klean Kanteen is a B-Corp and sustainability leader in the reusable drink ware and food ware business. Their product is designed to travel everywhere with you. After reviewing Klean Kanteen’s market demographic research, we designed a multi-media production around the highly mobile and urban lifestyle of two young urban professionals. As a nimble production crew, we chased natural light across locations in San Francisco, and Yerba Buena Island, and slung our own lighting indoors in Oakland.
Photography & Direction: Kaare Iverson
Production + Casting: Fieldborn Creative
Location: Peerspace
DP: Dan Holz
Klean Kanteen needed a robust content library to drive marketing campaigns across digital, social, and print, as well as sales meetings for the launch of their Rise collection of insulated stainless steel drink ware. The target demographic was health and environmentally conscious young urban professional - San Francisco, CA was chosen as a natural backdrop and I worked with Fieldborn Creative to design production and storytelling for the campaign.
We scouted locations for compositional opportunities that aligned with the creative brief, ideal natural lighting, and low traffic; cast real talent for energy, diversity, and authenticity; and designed lifestyle storytelling and direction to develop an aspirational narrative that aligned with the target demographic.