Health Technology Photography + Video
Hinge Health (Bay Area, California)
Hinge Health makes wearable health and wellness sensors that integrate with their SAAS app, allowing employee healthcare programs to provide in-house, remote physical therapy. Marketing efforts largely focus on expressing the user experience and the ease of integration into daily life. We scouted demographically appropriate locations and cast talent and actors to play the role of patients benefiting from the technology in a home setting. Shot with a mix of natural and studio lighting, we created sets and stories that made the product accessible and aspirational for a multi-channel campaign.
Photographer, Director, and Producer: Kaare Iverson
Cinematographer: Gary Otonello
Stylist: Jane Hartmann
Digital Tech: Soraya Matos
Lighting Assistant: Julian Arreguin
Post Production: Bahawk Studio
Location: Peerspace (Oakland, CA)
Hinge Health launched a new series of wearable sensors that integrate with their app and video conference guided physical therapy appointments. Patients are able to complete their employer supported physical rehabilitation programs at home and on the job. I was commissioned to produce a series photo and video campaigns to illustrate the UX in way that was accessible and aspirational.
We scouted locations throughout the Bay Area, settling on a house that mixed demographically appropriate trim and beautiful natural light. We brought in a mix of props, furniture, and wardrobe to design a home setting that resonated with the brief and further augmented the environment with studio lighting for a sense welcoming sunlight. The imagery supported a range of multi-channel B2B and B2C marketing efforts.