Health & Fitness - Photography +Videography

Athletic fitness photography by commercial photographer Kaare Iverson. A woman in workout clothes jumping in a bright, spacious studio with large windows and white brick walls. Shot for an ad campaign for Future app technology company.
Athletic fitness photography by Bay Area commercial photographer Kaare Iverson. A young woman with blonde hair, wearing a yellow sports bra, and a white fitness tracker, standing with arms raised behind her head in a crossfit gym.Shot for Future App.
Athletic fitness photography by Bay Area commercial photographer Kaare Iverson. A woman running outdoors on a paved surface with an agility ladder on the ground. Shot for a personal trainer with Future Fit App
Fitness lifestyle advertising image shot for Bay Area technology company Future Fit by commercial photographer Kaare Iverson. Close-up of a woman with glowing skin and dark hair in a gym environment with dim, dramatic lighting.
Athletic fitness advertising photography by Bay Area commercial photographer Kaare Iverson. Man doing russian twists with a weight in a sunbeam through a window in a crossfit gym.
Athletic fitness and training photography by Bay Area commercial photographer Kaare Iverson. A young man sitting on an exercise bench in a gym, looking at his phone while resting after a workout.
Athletic apparel photography by California commercial photographer Kaare Iverson. detail of a workout shirt for technology company Future Fit.
Athletic fitness and training photography by Bay Area commercial photographer Kaare Iverson. A man and woman working out in an urban setting shot for technology company Future Fit.
Athletic apparel photography by California commercial photographer Kaare Iverson. Man in a sweater and smartwatch shot for technology company Future Fit.
Athletic fitness and training photography for Future Fit App by Bay Area commercial photographer Kaare Iverson. A woman running stairs between stone walls.
Athletic fitness and training photography by Bay Area commercial photographer Kaare Iverson for Future Fit App. A woman practicing yoga indoors near large windows, doing a side stretch while in a plank pose.
Athletic apparel photography by California commercial photographer Kaare Iverson. Man vaulting a box on an abstract studio set - shot for technology company Future Fit.
Athletic fitness and training photography by Bay Area commercial photographer Kaare Iverson for Future Fit App. A male trainer working out outdoors on a bridge with The Bay Bridge in the background on a clear day.
Athletic fitness and training photography by Bay Area commercial photographer Kaare Iverson for Future Fit App. A young man with short hair and gymwear is lifting a weight plate during a workout in a gym with exposed brick walls and large windows.
Fitness and health product photography by California commercial photographer Kaare Iverson for Future Fit App. A woman using a Theragun in an urban setting.
Athletic fitness and training photography by Bay Area commercial photographer Kaare Iverson. A woman with dark hair doing a plank exercise on a black gym mat in a CrossFit gym. She is wearing an Apple Watch. Shot for Future Fit App.
Fitness lifestyle photography by Bay Area commercial photographer Kaare Iverson. A man resting after a workout and reviewing his smartphone app. Shot for Future Fit App.
Athletic fitness and training photography by Bay Area commercial photographer Kaare Iverson for Future Fit App. A young man with short dark hair, wearing Nike leggings, is sitting on concrete stairs outdoors, smiling and holding a white water bottle.

Commercial Photo + Video

Health & Fitness

Based in California's Bay Area, I create natural-light photography that captures authentic moments, innovative products, and the people behind today's leading health, fitness, and technology brands. I work with athletic apparel companies, wearable technology manufacturers, fitness startups, wellness brands, and consumer technology companies throughout San Francisco, Silicon Valley, San Jose, and destinations worldwide.

Whether it's launching a new performance apparel collection, photographing wearable devices in real-world environments, documenting athletes in training, or creating lifestyle content for health and fitness technology, I focus on imagery that feels genuine, energetic, and approachable. My work blends documentary storytelling with polished commercial production, helping brands showcase products in authentic moments that resonate with active consumers. From fitness campaigns and product launches to editorial content and brand libraries, I create photography that connects people with the technology, apparel, and experiences that support healthier, more active lives.