{"ROOT_SECTION":{"id":1,"key":"ROOT_SECTION","visible":true,"password":"","label":"ROOT_SECTION","overrides":{},"media":[88,97,90,91,92,111,89,94,93,112,113,114,115,117,116,118],"mediaItems":[],"thumb":{}},"Personal":{"id":92,"isOpen":false,"key":"Personal","label":"Personal","media":[106,107,108,109,110],"mediaItems":[],"overrides":{},"password":"","thumb":{"metaTitle":"Personal projects by San Francisco Bay Area based director + photographer Kaare Iverson","metaDesc":"Kaare Iverson is a Bay Area based director + photographer. His personal work shared here focuses on the evolving human relationship with the natural world."},"visible":true,"metaTitle":"Personal projects by San Francisco Bay Area based director + photographer Kaare Iverson","metaDesc":"Kaare Iverson is a Bay Area based director + photographer. His personal work shared here focuses on the evolving human relationship with the natural world."},"Instagram":{"id":93,"isOpen":false,"key":"Instagram","label":"Instagram","media":[10011],"mediaItems":[],"overrides":{},"password":"","thumb":{},"visible":true},"SPACER_94":{"id":94,"isOpen":false,"key":"SPACER_94","label":"%SPACER%","media":[],"mediaItems":[],"overrides":{},"password":"","thumb":{},"visible":true},"Active-2":{"id":88,"isOpen":false,"key":"Active-2","label":"Active-2","media":[10456,10458,10457,10460,10459,10461,10463,10464,10465,10472,10466,10462,10482,10483,10484,10485,10486,10487,10488,10491,10489,10490,10492,10493],"mediaItems":[10456,10458,10457,10460,10459,10461,10463,10464,10465,10472,10466,10462,10482,10483,10484,10485,10486,10487,10488,10491,10489,10490,10492,10493],"overrides":{},"password":"","thumb":{},"visible":false},"Portfolios":{"id":97,"isOpen":false,"key":"Portfolios","label":"Portfolios","media":[96,95],"mediaItems":[],"overrides":{},"password":"","thumb":{"metaTitle":"California Commercial Photography: Overview portfolios of outdoor and fitness lifestyle by commercial director + photographer Kaare Iverson","metaDesc":"California based commercial director + phtoographer, Kaare Iverson focuses on outdoor lifestyle and fitness categories. His commercial works takes an elevated editorial and documentary POV aesthetic that is energetic and immersive. This is an overview collection of his photography work."},"visible":true,"metaTitle":"California Commercial Photography: Overview portfolios of outdoor and fitness lifestyle by commercial director + photographer Kaare Iverson","metaDesc":"California based commercial director + phtoographer, Kaare Iverson focuses on outdoor lifestyle and fitness categories. His commercial works takes an elevated editorial and documentary POV aesthetic that is energetic and immersive. This is an overview collection of his photography work."},"Portfolios/Fitness":{"id":95,"isOpen":false,"key":"Portfolios/Fitness","label":"Fitness","media":[10507,10520,10512,10508,10511,10468,10523,10514,10527,10515,10516,10521,10467,10529,10472,10469,10470,10471],"mediaItems":[10507,10520,10512,10508,10511,10468,10523,10514,10527,10515,10516,10521,10467,10529,10472,10469,10470,10471],"overrides":{},"password":"","thumb":{"metaDesc":"Fitness + fitness tech Product Lifestyle photography by San Francisco, California based commercial photographer Kaare Iverson. Featuring on-location and in-studio photos. Activities including yoga, HIIT, crossfit, lifting, running, TRX, and personal fitness training.","metaTitle":"California Commercial Photographer: Fitness, tech, and Product Lifestyle Portfolio.","titleBlock":"

Fitness Lifestyle Photography + Video - portfolio work samples from California-based commercial director + photographer, Kaare Iverson (that's pronounced \"Cory\" btw.)

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Future.fit is a fitness tech company based in San Francisco, CA, providing top-tier, 1-on-1 personal training via their app and partners like Equinox gyms. Because the app has to create a personal bond between a real coach and a real client via a virtual interface, emotive, authentic portrait and lifestyle photography is a big piece of their identity.


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Photography & Direction: Kaare Iverson
Stylist: Natalie Papova
H&M: Sarah Ashton, Dominique Rose
Digital Tech: Stephanie Meyers
Gaffer: Matt Mimiaga
Assistants: Gary Ottonello, Julian Arreguin, Tim Real

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","verticalMargin":100,"metaTitle":"California Commercial Photographer Kaare Iverson - Fitness Lifestyle photography for tech company Future.fit ","metaDesc":"Kaare Iverson is a director + photographer based in San Francisco, California. This page is a portfolio of commissioned work for Bay Area tech company Future and features portraits and action shots of personal trainers both on-location an in-studio."},"visible":true,"metaTitle":"California Commercial Photographer Kaare Iverson - Fitness Lifestyle photography for tech company Future.fit ","metaDesc":"Kaare Iverson is a director + photographer based in San Francisco, California. This page is a portfolio of commissioned work for Bay Area tech company Future and features portraits and action shots of personal trainers both on-location an in-studio."},"Work/Hinge Health":{"id":101,"isOpen":false,"key":"Work/Hinge Health","label":"Hinge Health","media":[10594,10595,10596,10597,10598,10599,10601,10600,10602,10603,10604,10605],"mediaItems":[10594,10595,10596,10597,10598,10599,10601,10600,10602,10603,10604,10605],"overrides":{},"password":"","thumb":{"titleBlock":"

Hinge Health makes wearable tech that aids in remotely assisted physical therapy. Their clients include a host of fortune 500s that provide this technology as part of their health benefit programs. The art direction focused on creating real moments in demographically accurate locations. Shot with an all-star crew in Oakland, CA.


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Photography & Direction: Kaare Iverson
Cinematographer: Gary Ottonello
Stylist: Jane Hartmann
H&M: Sarah Ashton
Digital Tech: Soraya Matos
Assistant: Julian Arreguin

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Osprey Packs is a behemoth in the luggage and backpack space, but they still manage to nail it in every category they play in. This urban series dubbed the 24/7 is no exception. The brief for this campaign was to tell a youthful story of city adventure that still resonates with the core outdoor voice of the brand. In my mind there's no US city that blends nature and culture quite like San Francisco - from great eats to Ocean Beach.

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","verticalMargin":100,"metaTitle":"Urban Product Lifestyle Photography Campaign for Osprey Packs 24/7 in San Francisco","metaDesc":"Playful, young urban lifestyle photography campaign for the launch of Osprey Pack's 24/7 series day pack. Shot by San Francisco based photographer, Kaare Iverson."},"visible":true,"metaTitle":"Urban Product Lifestyle Photography Campaign for Osprey Packs 24/7 in San Francisco","metaDesc":"Playful, young urban lifestyle photography campaign for the launch of Osprey Pack's 24/7 series day pack. Shot by San Francisco based photographer, Kaare Iverson."},"Work/Osprey Escapist":{"id":103,"isOpen":false,"key":"Work/Osprey Escapist","label":"Osprey Escapist","media":[10630,10626,10627,10628,10634,10631,10632,10633,10629,10635,10636,10637,10638,10639,10640,10641,10642,10643,10644,10645,10646,10647,10648,10649,10650,10651,10652,10653,10654],"mediaItems":[10630,10626,10627,10628,10634,10631,10632,10633,10629,10635,10636,10637,10638,10639,10640,10641,10642,10643,10644,10645,10646,10647,10648,10649,10650,10651,10652,10653,10654],"overrides":{},"password":"","thumb":{"titleBlock":"

Osprey Packs is the most renowned pack maker in the world. I've been lucky to be shooting with them for nearly a decade.

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When they launched their first-ever frame bag series, Escapist, I co-created an advertorial adventure story to illustrate the kind of fun this product can unlock. Collaborating with writer and cyclist Grace Anderson, we plotted out a cross-county gravel and road adventure that stitched together some of our favorite foodie spots on the California coast. 120 miles and too many calories later, we'd only scratched the surface of Sonoma County and the adventures these bags could support.

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","verticalMargin":100,"metaTitle":"Bike Tour and Food Lifestyle Photo Story","metaDesc":"Bike touring and food travel story created and shot by California based director + photographer, Kaare Iverson. Produced for the launch of Osprey Packs' on-frame bag series, Escapist.\n\nStory written by Grace Anderson"},"visible":true,"metaTitle":"Bike Tour and Food Lifestyle Photo Story","metaDesc":"Bike touring and food travel story created and shot by California based director + photographer, Kaare Iverson. Produced for the launch of Osprey Packs' on-frame bag series, Escapist.\n\nStory written by Grace Anderson"},"Work/Osprey Transporter":{"id":104,"isOpen":false,"key":"Work/Osprey Transporter","label":"Osprey Transporter","media":[10659,10655,10656,10657,10658,10660,10661,10662,10663,10664,10665,10666,10667,10668,10669,10670,10671,10672,10673,10674],"mediaItems":[10659,10655,10656,10657,10658,10660,10661,10662,10663,10664,10665,10666,10667,10668,10669,10670,10671,10672,10673,10674],"overrides":{},"password":"","thumb":{"titleBlock":"

Osprey Packs is a core outdoor adventure brand that's been playing in the Travel category for a long time. The Transporter series of bags are \"made for everything from remote mountains to urban jungles.\"

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As the product line has strayed more into the urban jungle space the brief has adapted, but always with a nod to the adventurous traveler. Shot in San Francisco, Sausalito, and SFO.

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Shane Koyczan is a renowned Canadian slam poet (and long-time friend). He has performed around the world, including as an opening act for the Vancouver 2010 Olympics. His work blends humour and tragedy into an emotional rollercoaster. Check him out.

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This imagery was created for the promotion of his ongoing world tour.

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","verticalMargin":100,"metaTitle":"Creative portraiture campaign for Shane Koyczan","metaDesc":"Creative studio portrait photography for the Public Relations and advertising needs of Canadian poet/performer Shane Koyczan. Photographed in Canada by California based photographer and dual citizen, Kaare Iverson"},"visible":true,"metaTitle":"Creative portraiture campaign for Shane Koyczan","metaDesc":"Creative studio portrait photography for the Public Relations and advertising needs of Canadian poet/performer Shane Koyczan. Photographed in Canada by California based photographer and dual citizen, Kaare Iverson"},"Personal/Praxis":{"id":106,"isOpen":false,"key":"Personal/Praxis","label":"Praxis","media":[10709],"mediaItems":[10709],"overrides":{"captionDefault":true,"pageTextFontSize":20,"pageMaxWidth":1200},"password":"","thumb":{"metaTitle":"Praxis - a photo essay on alternative living and architecture by California photographer Kaare Iverson","metaDesc":"A photo essay documenting the lives and lifestyles of a community living off-grid in California's north Bay Area. Photographs and words by Kaare Iverson and Cory Brown."},"visible":true,"metaTitle":"Praxis - a photo essay on alternative living and architecture by California photographer Kaare Iverson","metaDesc":"A photo essay documenting the lives and lifestyles of a community living off-grid in California's north Bay Area. Photographs and words by Kaare Iverson and Cory Brown."},"Personal/The Last Coho":{"id":107,"isOpen":false,"key":"Personal/The Last Coho","label":"The Last Coho","media":[10767,10773,10774,10768,10779,10778,10777,10772,10776,10771,10770,10775,10769,10781,10780],"mediaItems":[10767,10773,10774,10768,10779,10778,10777,10772,10776,10771,10770,10775,10769,10781,10780],"overrides":{},"password":"","thumb":{"titleBlock":"

THE LAST COHO is a fine-art & editorial photography project that positions California Salmon in the California consciousness while examining our obligation to these iconic fish.

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Inspired by archival imagery of Bison in the American West, and photographed on large-format film stock; several of these images were created using an antique, wooden land camera that once belonged to Ansel Adams.

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Press: Sierra Magazine, Sonoma Magazine, Sebastopol Times.
Exhibitions: Salmonid Restoration Conference, Santa Rosa (2024), Heron Gallery, Santa Rosa, CA (2024), Rotary Club of Sebastopol (2025) The Brower Center, Berkeley, CA (pending, 2026).

","verticalMargin":100,"metaTitle":"THE LAST COHO - a fine art editorial by artist Kaare Iverson","metaDesc":"THE LAST COHO is a fine art photography and editorial project covering the disappearance of endangered salmon in California's Wine Country and the efforts to help bring them back to the Russian River."},"visible":true,"metaTitle":"THE LAST COHO - a fine art editorial by artist Kaare Iverson","metaDesc":"THE LAST COHO is a fine art photography and editorial project covering the disappearance of endangered salmon in California's Wine Country and the efforts to help bring them back to the Russian River."},"Personal/Archeology of Mountaineering":{"id":108,"isOpen":false,"key":"Personal/Archeology of Mountaineering","label":"Archeology of Mountaineering","media":[],"mediaItems":[],"overrides":{},"password":"","thumb":{"metaTitle":"Fine art studio product photography - mountaineering equipment","metaDesc":"A fine-art studio photography gallery exploring the history of mountaineering and rock climbing technology over the ages, from Yvonne Chounard's first forged iron piton, to the invention of the first \"friend\". shot by Kaare Iverson in California."},"visible":false,"metaTitle":"Fine art studio product photography - mountaineering equipment","metaDesc":"A fine-art studio photography gallery exploring the history of mountaineering and rock climbing technology over the ages, from Yvonne Chounard's first forged iron piton, to the invention of the first \"friend\". shot by Kaare Iverson in California."},"Personal/USGS Turtles":{"id":109,"isOpen":false,"key":"Personal/USGS Turtles","label":"USGS Turtles","media":[],"mediaItems":[],"overrides":{},"password":"","thumb":{"metaTitle":"Editorial Photography of Sea Turtle Conservation","metaDesc":" Documentary editorial photography covering the sea turtle conservation and research efforts of the USGS after the Deepwater Horizon Oil spill disaster in the Gulf of Mexico. Shot by photographer and director Kaare Iverson."},"visible":false,"metaTitle":"Editorial Photography of Sea Turtle Conservation","metaDesc":" Documentary editorial photography covering the sea turtle conservation and research efforts of the USGS after the Deepwater Horizon Oil spill disaster in the Gulf of Mexico. Shot by photographer and director Kaare Iverson."},"Personal/John Simon":{"id":110,"isOpen":false,"key":"Personal/John Simon","label":"John Simon","media":[],"mediaItems":[],"overrides":{},"password":"","thumb":{"metaTitle":"Editorial Portrait Photography of poet John Simon by Kaare Iverson","metaDesc":"Intimate editorial portrait photography of the late poet, John Simon. Shot in Berkeley, CA by director + photographer, Kaare Iverson"},"visible":false,"metaTitle":"Editorial Portrait Photography of poet John Simon by Kaare Iverson","metaDesc":"Intimate editorial portrait photography of the late poet, John Simon. Shot in Berkeley, CA by director + photographer, Kaare Iverson"},"Work/Treasure Island":{"id":99,"isOpen":false,"key":"Work/Treasure Island","label":"Treasure Island","media":[10544,10567,10564,10457,10541,10801,10542,10543,10545,10546,10548,10547,10549,10540,10550,10551,10552,10553,10554,10555,10556,10557,10558,10559,10560,10561,10562,10563,10565,10566,10568,10569,10570,10571,10572,10539],"mediaItems":[10544,10567,10564,10457,10541,10801,10542,10543,10545,10546,10548,10547,10549,10540,10550,10551,10552,10553,10554,10555,10556,10557,10558,10559,10560,10561,10562,10563,10565,10566,10568,10569,10570,10571,10572,10539],"overrides":{},"password":"","thumb":{"titleBlock":"

Treasure Island Development Group is currently redeveloping one of the hottest pieces of real estate in the Bay Area, 600 acres of Treasure & Yerba Buena Islands smack in the middle of the Bay Bridge.

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Over several campaigns with multiple agencies the brief has aimed to create accessible, authentic, emotive photo & video of the future lifestyle on the island.


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Photography + Direction: Kaare Iverson
Agencies: The Agency Creates, ERA Co, Studio Fabric
Producer: Daniel Dobers
DP: Coldwater Collective
Stylist: Lisa Moir
H&M: Sarah Ashton
Digital Techs: Stephanie Meyers, Chris Dirker, Paulo Placencia
Assistants: Nolan Dean, Zak Gonzales
Post-Production: Bahawk, The Post Shop

","verticalMargin":100,"metaTitle":"Lifestyle Advertising Campaigns for Treasure Island Development Group","metaDesc":"Evocative lifestyle photography and video produced for Treasure Island Development Group (Wilson Meany and Lennar Property Developers) by San Francisco, California based director + photographer Kaare Iverson."},"visible":true,"metaTitle":"Lifestyle Advertising Campaigns for Treasure Island Development Group","metaDesc":"Evocative lifestyle photography and video produced for Treasure Island Development Group (Wilson Meany and Lennar Property Developers) by San Francisco, California based director + photographer Kaare Iverson."},"Work/Sonoma Winegrowers":{"id":98,"isOpen":false,"key":"Work/Sonoma Winegrowers","label":"Sonoma Winegrowers","media":[10530,10531,10532,10533,10534,10535,10536,10537,10538],"mediaItems":[10530,10531,10532,10533,10534,10535,10536,10537,10538],"overrides":{},"password":"","thumb":{"titleBlock":"

How do you connect a changing wine and tourism market to the terroir of Napa's rootsy neighbor, Sonoma County? You tell stories about the agricultural families that have shaped the culture and taste of this landscape for generations - authentic styling, natural lighting, real people, and a national ad campaign published in Wine Enthusiast, etc...


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Direction + Photography: Kaare Iverson
Client: Sonoma County Winegrowers Association
Agency: Siegel+Gale
Creative Direction: Mei Wing
Art Direction:Justine Doughty
Digital Tech: Soraya Matos
Assistant: Paulo Placencia
Featured Wineries: Robert Young, Sangiacomo, Dry Creek

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Outdoor + Active Lifestyle Photography + Video - portfolio work samples from California-based commercial director + photographer, Kaare Iverson (that's pronounced \"Cory\" btw.)

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Documentary, social, or commercial, I'm a storyteller first and foremost. Whether directing, filming, or editing, my approach to video production is rooted in empathy and shaped by strategy.

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I'm a creative that grew up in a family of shipwrights and aviation mechanics, and married a PhD - the aesthetics and narratives inherent in Engineering, Science & Technology are the underpinning of much of my point of view.

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With over 15 years of experience crafting content for brands and organizations, I pride myself on an acute sense of story, a skillset for top-tier creative execution, and a strategic approach to making content that drives change.


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