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\n



Representation


Creative Industry

T: 888-555-1234

E: info@creativeindustry.org


Studio


351 Paris Hill Ave.

Forest Hills, NY 11375



Clients


magna

porttitor

mattis

posuere

faucibus

nulla

quisque

risus

donec

tincidunt

auctor

libero


tellus

facilisi

dignissim

blandit

sapien

viverra

rutrum

tempus

aliqua

pulvinar

habitant





History


Netus et malesuada fames ac. Penatibus et magnis dis parturient. Aliquam sem et tortor consequat id. Vitae et leo duis ut. Sed cras ornare arcu dui vivamus arcu felis bibendum. Gravida rutrum quisque non tellus orci ac auctor. Aenean sed adipiscing diam donec adipiscing tristique risus. Nulla aliquet porttitor lacus luctus accumsan tortor posuere. Dictumst vestibulum rhoncus est pellentesque elit. Tincidunt nunc pulvinar sapien et ligula ullamcorper malesuada proin. Sed odio morbi quis commodo odio aenean. Sem viverra aliquet eget sit amet tellus cras adipiscing enim. Rhoncus est pellentesque elit ullamcorper dignissim cras tincidunt lobortis. Eget est lorem ipsum dolor sit. Sed felis eget velit aliquet. Tortor aliquam nulla facilisi cras fermentum odio eu feugiat.


Adipiscing at in tellus integer feugiat scelerisque varius morbi. Sagittis eu volutpat odio facilisis mauris sit amet massa. Consequat interdum varius sit amet. Enim nunc faucibus a pellentesque sit. Aliquam etiam erat velit scelerisque. Ultrices gravida dictum fusce ut placerat orci nulla pellentesque dignissim. Quis auctor elit sed vulputate mi sit. Curabitur vitae nunc sed velit dignissim sodales ut eu. Interdum posuere lorem ipsum dolor. Rhoncus urna neque viverra justo nec ultrices dui sapien. Praesent tristique magna sit amet purus gravida quis. Nunc eget lorem dolor sed viverra ipsum nunc. Dui vivamus arcu felis bibendum ut tristique et egestas. Ut eu sem integer vitae justo eget. Ut enim blandit volutpat maecenas volutpat blandit aliquam etiam erat. Pellentesque eu tincidunt tortor aliquam nulla facilisi cras.


Congue eu consequat ac felis donec et odio pellentesque diam. Ullamcorper eget nulla facilisi etiam dignissim diam quis enim. Orci phasellus egestas tellus rutrum tellus pellentesque. Laoreet non curabitur gravida arcu. Enim sed faucibus turpis in eu mi bibendum. Mi quis hendrerit dolor magna eget est lorem ipsum dolor. Sed risus ultricies tristique nulla. Magna fermentum iaculis eu non diam phasellus vestibulum lorem sed. Tristique nulla aliquet enim tortor at auctor urna nunc. Rutrum quisque non tellus orci ac auctor augue mauris. Quis lectus nulla at volutpat diam ut venenatis. Pellentesque elit ullamcorper dignissim cras tincidunt lobortis feugiat vivamus. Eget lorem dolor sed viverra ipsum. Risus nullam eget felis eget nunc lobortis. Dui sapien eget mi proin sed libero enim sed faucibus. Sed sed risus pretium quam vulputate. Quam quisque id diam vel quam elementum. Posuere lorem ipsum dolor sit amet consectetur adipiscing elit duis. Velit laoreet id donec ultrices tincidunt.


Ipsum dolor sit amet consectetur adipiscing. Nulla facilisi etiam dignissim diam quis enim lobortis. Condimentum id venenatis a condimentum. Tincidunt arcu non sodales neque sodales ut etiam sit amet. Varius sit amet mattis vulputate enim nulla aliquet porttitor. Elit at imperdiet dui accumsan sit amet nulla facilisi. Sit amet consectetur adipiscing elit duis tristique. Eget duis at tellus at urna condimentum mattis pellentesque. Quis enim lobortis scelerisque fermentum dui faucibus in ornare quam. Tellus molestie nunc non blandit massa enim nec. Amet volutpat consequat mauris nunc congue nisi vitae. Fermentum posuere urna nec tincidunt praesent semper feugiat nibh sed.

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\n\n
\n

STUDIO

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LA | NYC\n(800) 555-1212\njohn@domain.com
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social icons
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REPRESENTATION

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Contact Name\n(800) 555-1212\njohn@domain.com
\njohn@domain.com
\n

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SYNDICATION

\n\n

Contact Name\n(800) 555-1212\njohn@domain.com
\n

\n
\n\n\n
\n

ABOUT

\n\n

Sed felis eget velit aliquet sagittis id consectetur. Condimentum id venenatis a condimentum vitae sapien pellentesque. Lacinia at quis risus sed vulputate odio ut enim blandit. Vestibulum lorem sed risus ultricies tristique nulla aliquet enim tortor. Turpis in eu mi bibendum neque egestas congue. Nulla porttitor massa id neque aliquam vestibulum morbi blandit cursus. Pellentesque elit eget gravida cum sociis natoque penatibus et magnis. Accumsan in nisl nisi scelerisque eu ultrices vitae auctor. Fusce id velit ut tortor pretium viverra suspendisse. Faucibus turpis in eu mi bibendum neque egestas congue. Sed viverra tellus in hac habitasse.

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Id cursus metus aliquam eleifend. Tempus egestas sed sed risus pretium quam vulputate. Tellus in hac habitasse platea dictumst vestibulum rhoncus est. A cras semper auctor neque vitae tempus quam. Sit amet consectetur adipiscing elit ut aliquam purus sit amet. Purus in mollis nunc sed id semper risus in. Quisque egestas diam in arcu cursus euismod quis. Enim diam vulputate ut pharetra sit. Vitae elementum curabitur vitae nunc. Nibh ipsum consequat nisl vel pretium lectus quam id. Purus in mollis nunc sed id. Phasellus egestas tellus rutrum tellus pellentesque eu tincidunt tortor aliquam. Enim sit amet venenatis urna cursus. Non sodales neque sodales ut etiam sit. Luctus accumsan tortor posuere ac. Lacus viverra vitae congue eu consequat ac. Viverra justo nec ultrices dui sapien eget mi. Eget aliquet nibh praesent tristique magna sit amet. Non quam lacus suspendisse faucibus.

\n\n\n

CLIENTS

\n\n
\n
\nWal-Mart\nExxon\nChevron\nPhillips\nBerkshire Hathaway\nApple\nGeneral Motors\nGeneral Electric\nValero Energy\nFord Motor\nAT&T\nFannie Mae \nCVS Caremark\nMcKesson\nHewlett-Packard\nVerizon Communications\nUnitedHealth Group\nJ.P. Morgan Chase & Co. \nCardinal Health\nInternational Business Machines\nBank of America Corp.\nCostco Wholesale\nKroger\nExpress Scripts Holding\nWells Fargo\nCitigroup\nArcher Daniels Midland\nProcter & Gamble\nPrudential Financial\nBoeing\n
\n
\nBoeing\nFreddie Mac \nAmerisourceBergen\nMarathon Petroleum\nHome Depot\nMicrosoft\nTarget\nWalgreen\nAmerican International Group\nINTL FCStone\nMetLife\nJohnson & Johnson\nCaterpillar\nPepsiCo\nState Farm Insurance Cos.\nConocoPhillips\nComcast\nWellPoint\nPfizer\nAmazon.com\nUnited Technologies\nDell\nDow Chemical\nUnited Parcel Service\nIntel\nGoogle\nLowe's\nCoca-Cola\nCisco Systems\nLockheed Martin\n
\n
\nBest Buy\nSafeway\nFedEx\nEnterprise Products Partners\nSysco\nWalt Disney\nJohnson Controls\nGoldman Sachs Group\nCHS\nAbbott Laboratories\nSears Holdings\nDuPont\nHumana\nWorld Fuel Services\nHess\nIngram Micro\nPlains All American Pipeline\nHoneywell International\nUnited Continental Holdings\nOracle\nLiberty Mutual Insurance Group\nHCA Holdings\nDelta Air Lines\nAetna\nDeere\nSupervalu\nSprint Nextel\nMondelēz International\nNew York Life Insurance\nAmerican Express\n
\n
\n\n
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Aliquam sem et tortor consequat. Congue mauris rhoncus aenean vel elit scelerisque mauris pellentesque pulvinar. Posuere ac ut consequat semper viverra nam libero justo laoreet. Luctus venenatis lectus magna fringilla urna porttitor. Dui ut ornare lectus sit amet est. Pellentesque sit amet porttitor eget dolor. Ipsum dolor sit amet consectetur. Dolor magna eget est lorem ipsum dolor sit. Enim neque volutpat ac tincidunt vitae. Mi tempus imperdiet nulla malesuada pellentesque. Eu consequat ac felis donec et odio pellentesque diam volutpat. Enim nulla aliquet porttitor lacus luctus accumsan tortor. Proin fermentum leo vel orci porta non pulvinar neque laoreet. Nulla malesuada pellentesque elit eget gravida cum sociis natoque penatibus. Amet dictum sit amet justo donec enim diam vulputate. Neque volutpat ac tincidunt vitae semper quis. Leo vel orci porta non pulvinar neque. Bibendum ut tristique et egestas quis ipsum suspendisse ultrices gravida. Vitae proin sagittis nisl rhoncus. Sit amet commodo nulla facilisi nullam.


Nullam vehicula ipsum a arcu cursus vitae. At tellus at urna condimentum mattis pellentesque id nibh. Scelerisque fermentum dui faucibus in ornare. Et leo duis ut diam quam nulla porttitor massa id. Lectus proin nibh nisl condimentum id venenatis a. Cras sed felis eget velit aliquet sagittis id. Consectetur a erat nam at lectus urna duis. Felis eget velit aliquet sagittis id consectetur purus ut faucibus. Nullam non nisi est sit. Lorem ipsum dolor sit amet consectetur adipiscing elit. Id donec ultrices tincidunt arcu non sodales neque sodales. Nulla facilisi nullam vehicula ipsum. Egestas quis ipsum suspendisse ultrices gravida dictum fusce ut. Eget nunc scelerisque viverra mauris. Enim facilisis gravida neque convallis a cras semper. Quis viverra nibh cras pulvinar mattis.



Background


Purus sit amet volutpat consequat. Non sodales neque sodales ut etiam sit amet. A cras semper auctor neque vitae tempus quam pellentesque. Et leo duis ut diam quam nulla porttitor massa id. Vel pharetra vel turpis nunc eget lorem dolor. Et molestie ac feugiat sed lectus vestibulum. Aenean euismod elementum nisi quis eleifend quam adipiscing vitae proin. Convallis aenean et tortor at risus viverra. Integer vitae justo eget magna fermentum iaculis eu non. Habitant morbi tristique senectus et netus et malesuada fames.


Ultrices gravida dictum fusce ut. Porta non pulvinar neque laoreet. Bibendum neque egestas congue quisque egestas diam. Posuere morbi leo urna molestie. Eget duis at tellus at urna. Enim praesent elementum facilisis leo vel fringilla. Id neque aliquam vestibulum morbi blandit. Et netus et malesuada fames ac turpis egestas. Eget mauris pharetra et ultrices neque ornare aenean euismod. Sed egestas egestas fringilla phasellus faucibus scelerisque. Libero justo laoreet sit amet cursus sit amet dictum sit. Maecenas sed enim ut sem viverra. Enim neque volutpat ac tincidunt.


Sed felis eget velit aliquet sagittis id consectetur. Condimentum id venenatis a condimentum vitae sapien pellentesque. Lacinia at quis risus sed vulputate odio ut enim blandit. Vestibulum lorem sed risus ultricies tristique nulla aliquet enim tortor. Turpis in eu mi bibendum neque egestas congue. Nulla porttitor massa id neque aliquam vestibulum morbi blandit cursus. Pellentesque elit eget gravida cum sociis natoque penatibus et magnis. Accumsan in nisl nisi scelerisque eu ultrices vitae auctor. Fusce id velit ut tortor pretium viverra suspendisse. Faucibus turpis in eu mi bibendum neque egestas congue. Sed viverra tellus in hac habitasse.


Id cursus metus aliquam eleifend. Tempus egestas sed sed risus pretium quam vulputate. Tellus in hac habitasse platea dictumst vestibulum rhoncus est. A cras semper auctor neque vitae tempus quam. Sit amet consectetur adipiscing elit ut aliquam purus sit amet. Purus in mollis nunc sed id semper risus in. Quisque egestas diam in arcu cursus euismod quis. Enim diam vulputate ut pharetra sit. Vitae elementum curabitur vitae nunc. Nibh ipsum consequat nisl vel pretium lectus quam id. Purus in mollis nunc sed id. Phasellus egestas tellus rutrum tellus pellentesque eu tincidunt tortor aliquam. Enim sit amet venenatis urna cursus. Non sodales neque sodales ut etiam sit. Luctus accumsan tortor posuere ac. Lacus viverra vitae congue eu consequat ac. Viverra justo nec ultrices dui sapien eget mi. Eget aliquet nibh praesent tristique magna sit amet. Non quam lacus suspendisse faucibus.


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Adipiscing at in tellus integer feugiat scelerisque varius morbi. Sagittis eu volutpat odio facilisis mauris sit amet massa. Consequat interdum varius sit amet. Enim nunc faucibus a pellentesque sit. Aliquam etiam erat velit scelerisque. Ultrices gravida dictum fusce ut placerat orci nulla pellentesque dignissim.


Quis auctor elit sed vulputate mi sit. Curabitur vitae nunc sed velit dignissim sodales ut eu. Interdum posuere lorem ipsum dolor. Rhoncus urna neque viverra justo nec ultrices dui sapien. Praesent tristique magna sit amet purus gravida quis.


Nunc eget lorem dolor sed viverra ipsum nunc. Dui vivamus arcu felis bibendum ut tristique et egestas. Ut eu sem integer vitae justo eget. Ut enim blandit volutpat maecenas volutpat blandit aliquam etiam erat.


Pellentesque eu tincidunt tortor aliquam nulla facilisi cras.


Interdum posuere lorem ipsum dolor. Rhoncus urna neque viverra justo nec ultrices dui sapien. Praesent tristique magna sit amet purus gravida quis. Dui vivamus arcu felis bibendum ut tristique et egestas. Ut eu sem integer vitae justo eget. Ut enim blandit volutpat maecenas volutpat blandit aliquam etiam erat. Curabitur vitae nunc sed velit dignissim sodales ut eu. Interdum posuere lorem ipsum dolor.


Praesent tristique magna sit amet purus gravida quis. Dui vivamus arcu felis bibendum ut tristique et egestas. Ut eu sem integer vitae justo eget. Ut enim blandit volutpat maecenas volutpat blandit aliquam etiam erat. Curabitur vitae nunc sed velit dignissim sodales ut eu. Interdum posuere lorem ipsum dolor.


Sagittis eu volutpat odio facilisis mauris sit amet massa. Consequat interdum varius sit amet. Enim nunc faucibus a pellentesque sit. Ultrices gravida dictum fusce ut placerat orci nulla pellentesque dignissim.\tUt eu sem integer vitae justo eget. Ut enim blandit volutpat maecenas volutpat blandit aliquam etiam erat. Interdum posuere lorem ipsum dolor.\tAliquam etiam erat velit scelerisque. Ultrices gravida dictum fusce ut placerat orci nulla pellentesque dignissim. Sagittis eu volutpat odio facilisis mauris sit amet massa. Consequat interdum varius sit amet. Enim nunc faucibus a pellentesque sit.


Adipiscing at in tellus integer feugiat scelerisque varius morbi. Sagittis eu volutpat odio facilisis mauris sit amet massa. Consequat interdum varius sit amet. Enim nunc faucibus a pellentesque sit. Aliquam etiam erat velit scelerisque. Ultrices gravida dictum fusce ut placerat orci nulla pellentesque dignissim.




Editorial


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Commercial


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Awards & Accolades


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City by the Bay


July 03, 2017


I left Los Angeles in route to San Francisco the morning of July 3rd. I had recently been in the Dominican Republic and I was eager to get back to the bay! In fact our entire crew was glad to be back in the golden city. Here's some pics from our time there.

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Golden Bridge?


July 04, 2017


Some visitors wonder why the bridge isn't gold, like made from actual gold (or at least gold painted). Others, like me, have long mistaken it for red. The color is actually called 'international orange' - a variation on the color used now for many astronaut jumpsuits. It was a beautiful accident. The steel parts arrived in an orangey red primer, which was quickly recognized to meld best with the scenery.




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CONTACT


Purus sit amet volutpat consequat. Non sodales neque sodales ut etiam sit amet. A cras semper auctor neque vitae tempus quam pellentesque. Et leo duis ut diam quam nulla porttitor massa id. Vel pharetra vel turpis nunc eget lorem dolor. Et molestie ac feugiat sed lectus vestibulum.


Aenean euismod elementum nisi quis eleifend quam adipiscing vitae proin. Convallis aenean et tortor at risus viverra. Integer vitae justo eget magna fermentum iaculis eu non. Habitant morbi tristique senectus et netus et malesuada fames. Aliquam faucibus purus in massa tempor nec feugiat nisl. Sed arcu non odio euismod. Ac feugiat sed lectus vestibulum mattis. Mauris cursus mattis molestie a iaculis at erat pellentesque adipiscing.




Email Me


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Taipei


May 17, 2017


Although we had never been to Taipei before, it felt very comfortable. Taipei offers a unique blend of what people love about South East Asia, combined with what people love from North East Asia. As soon as we reached Taipei Main Station, we went to collect our train tickets to Hualien at the ticket counter.


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Quiraing on the Isle of Skye


April 12, 2017


This is Scotland, and the weather can be unpredictable. Or maybe it is predictable, if you just expect it to be foggy and rain all of the time. Which it was during our three day visit to Quiraing. But it is gorgeous, even in the rain and fog.




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ABOUT

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Sed felis eget velit aliquet sagittis id consectetur. Condimentum id venenatis a condimentum vitae sapien pellentesque. Lacinia at quis risus sed vulputate odio ut enim blandit. Vestibulum lorem sed risus ultricies tristique nulla aliquet enim tortor. Turpis in eu mi bibendum neque egestas congue. Nulla porttitor massa id neque aliquam vestibulum morbi blandit cursus. Pellentesque elit eget gravida cum sociis natoque penatibus et magnis. Accumsan in nisl nisi scelerisque eu ultrices vitae auctor. Fusce id velit ut tortor pretium viverra suspendisse. Faucibus turpis in eu mi bibendum neque egestas congue. Sed viverra tellus in hac habitasse.

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Id cursus metus aliquam eleifend. Tempus egestas sed sed risus pretium quam vulputate. Tellus in hac habitasse platea dictumst vestibulum rhoncus est. A cras semper auctor neque vitae tempus quam. Sit amet consectetur adipiscing elit ut aliquam purus sit amet. Purus in mollis nunc sed id semper risus in. Quisque egestas diam in arcu cursus euismod quis. Enim diam vulputate ut pharetra sit. Vitae elementum curabitur vitae nunc. Nibh ipsum consequat nisl vel pretium lectus quam id. Purus in mollis nunc sed id. Phasellus egestas tellus rutrum tellus pellentesque eu tincidunt tortor aliquam. Enim sit amet venenatis urna cursus. Non sodales neque sodales ut etiam sit. Luctus accumsan tortor posuere ac. Lacus viverra vitae congue eu consequat ac. Viverra justo nec ultrices dui sapien eget mi. Eget aliquet nibh praesent tristique magna sit amet. Non quam lacus suspendisse faucibus.

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\nBest Buy\nSafeway\nFedEx\nEnterprise Products Partners\nSysco\nWalt Disney\nJohnson Controls\nGoldman Sachs Group\nCHS\nAbbott Laboratories\nSears Holdings\nDuPont\nHumana\nWorld Fuel Services\nHess\nIngram Micro\nPlains All American Pipeline\nHoneywell International\nUnited Continental Holdings\nOracle\nLiberty Mutual Insurance Group\nHCA Holdings\nDelta Air Lines\nAetna\nDeere\nSupervalu\nSprint Nextel\nMondelēz International\nNew York Life Insurance\nAmerican Express\n
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STUDIO

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Elevate your space with world-class design.

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COMMERCIAL

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RESIDENTIAL

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HOSPITALITY

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A signature look. A whole new level.

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Visit us at one of our 3 locations:

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Los Angeles

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\n1000 12th St\nLos Angeles, CA 90210\n(800) 555-1212\njohn@domain.com\n
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New York

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\n1820 Avenue M, #1085\nBrooklyn, NY 11230\n(800) 555-1212\njohn@domain.com \n
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London

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\n92 Guild Street\nLONDON, N5 6EU\n070 0951 1495\njohn@domain.com \n
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THE ADRANOS COLLECTIVE
1820 Avenue M, Suite #1085, Brooklyn, NY 11230
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Osprey - Escapist

Osprey Packs is the most renowned pack maker in the world. I've been lucky to be shooting for them for nearly a decade.


When they launched their first-ever frame bag series, Escapist, I co-created an advertorial adventure story to illustrate the kind of fun this product can unlock. Collaborating with writer and cyclist Grace Anderson, we plotted out a cross-county gravel and road adventure that stitched together some of our favorite foodie spots on the California coast. 120 miles and too many calories later, we'd only scratched the surface of Sonoma County and the adventures these bags could support.


","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2024-06-26T21:31:02.320Z","filters":[],"key":"10684"},"10685":{"id":10685,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"CT102223.jpg","width":480,"height":600}]},"label":"About California based commercial photographer Kaare Iverson","type":"html","content":"
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California Commercial Photographer + Director


Outdoor Lifestyle & Fitness


kaare@kaareiverson.com

(858) 413 - 6079

San Francisco, CA



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HOW TO SAY \"KAARE\"

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Hi, my name’s Kaare Iverson. I’m a commercial photographer + director based in San Francisco, California. I was born in Canada and named after a boat that was named after a boat. All three of us pronounce it “kori.”

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My style leans natural and editorial, emphasizing authentic moments and details, but it’s built on a foundation of high-end production and years of studio know-how. That mix of immersive energy and technical craft is what keeps my work both alive and reliable.

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I work with outdoor, fitness/athletic, and sustainability-minded brands to tell stories that feel honest and strategic. From big campaign shoots to agile social content, I help translate brand values into visuals that connect people to brands.

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I think about marketing the way I think about photography: you can’t force it. You have to find the story that’s already there and bring it forward with clarity, curiosity, and a little bit of grit. That’s where brand identity and visual storytelling meet, and that’s the space I love to work in.

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\"[Kaare's] work is consistently outstanding—creatively brilliant, technically sharp, emotionally resonant and always aligned with our brand and budget goals. He's also calm, incredibly kind, and such a grounding presence on set, which I appreciate immensely.\" \n
\n- Lauren L. Howes (Marketing Director - WSatH)\n
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Along the way I’ve been a climber-bum, teacher, chef, and writer. But film and photography has always been the throughline—the thing tugging at my sleeve, guiding me into the next story. My personal projects usually circle around ecology and human ingenuity, though I’m not afraid of the occasional detour (creative ADHD is real).

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If you’re looking for visuals that blend strategy with spirit, let’s make something together.

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POW Creative Alliance Member | Think Tank Ambassador

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Selected Clients

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Adidas

Helwett Packard

Lagunitas

Osprey Packs

Dometic

Royal Robbins

Black Diamond

Klean Kanteen

Marmot

Rothy's

Stitch Fix

Kitsbow

Zenni Optical

Pebble

UNICEF

Protect Our Winters

Calm.com

The Mark Anthony Group

Treasure Island Development

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Future.fit

Thumbtack.com

Hinge Health

Sonoma County Winegrowers

Fetzer

Silver Oak

Tin Cup Whiskey

Sierra Magazine

Outside Magazine

Sunset Magazine

Climbing Magazine

Backpacker Magazine

Yoga Journal

San Francisco Chronical

Expedia.com

Booking.com

Kelowna Tourism

University of British Columbia

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","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2024-06-26T22:19:43.996Z","filters":[],"key":"10685"},"10686":{"id":10686,"keywords":["self portrait"],"size":{"content":{"width":480,"height":600},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":337042},"label":"CT102223","type":"image","content":"CT102223.jpg","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2024-06-27T16:45:43.415Z","filters":["self portrait and BTS"]},"10687":{"id":10687,"size":{"content":{"width":2000,"height":2500},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":4473000},"keywords":["Santa Rosa","bike","bike packing","food","grace anderson","low carbon gluttony","osprey","revelshine","sonoma","tour"],"label":"Active lifestyle photography of a woman fixing her bike wheel","type":"image","content":"LowCarbonGluttony-4277.jpg","thumb":"","linkTarget":"","dateAdded":"2024-06-27T23:20:27.355Z","caption":"Lifestyle photography of a cycle tourist fixing their bike wheel below a bridge. Shot for the Escapist Frame pack series for Osprey Packs in Sonoma County, California.","featuredImage":"","overrides":{},"filters":[],"key":"10687"},"10689":{"id":10689,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0},"label":"","type":"html","content":"


","thumb":"","linkTarget":"","dateAdded":"2024-07-01T19:48:19.346Z","caption":"","featuredImage":"","overrides":{},"filters":[]},"10690":{"id":10690,"size":{"content":{"width":2500,"height":1667},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2582627},"keywords":["Anna Yip","Isa","Izzy","Loma Alto","appael","fitness","footwear","janji","marin","running","salomon","trail"],"label":"Outdoor lifestyle photography of two trail runners.","type":"image","content":"RunningTest-5991.jpg","thumb":"","linkTarget":"","dateAdded":"2024-07-01T22:31:25.091Z","caption":"Outdoor trail running lifestyle photography of two athletes jumping overhead. Shot in the Marin headlands of the San Francisco Bay area in California.","featuredImage":"","overrides":{"thumbScaleFactor":true},"filters":["Running Test - footwear"],"postDate":"2024-07-01T22:32:34.068Z","key":"10690"},"10692":{"id":10692,"size":{"content":{"width":2000,"height":2500},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":3562763},"keywords":["Anna Yip","Isa","Izzy","Loma Alto","appael","fitness","footwear","janji","marin","running","salomon","trail"],"label":"Footwear photography of Salomon trail runners","type":"image","content":"RunningTest-5313-Edit1.jpg","thumb":"","linkTarget":"","dateAdded":"2024-07-01T22:35:50.635Z","caption":"Active lifestyle action photo of a female runner kicking up dust in her Salomon trail running shoes. Shot in the hills outside San Francisco, California.","featuredImage":"","overrides":{},"filters":["Running Test - footwear"],"postDate":"2024-07-01T22:35:54.012Z","key":"10692"},"10696":{"id":10696,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"https://format.creatorcdn.com/6c3dac8e-173d-4888-b978-5d0999ddf5e1/0/0/0/0,0,2000,1333,2000,1200/0-0-0/f9eae059-6cd6-49d7-9b71-2e2ed78287e7/1/1/StudioIverson-Birdathon-6302282.jpg?fjkss=exp=2036034845~hmac=47d9a2707d258b556ee301b6e940d4cf50ce3bd48cbeecb236efbcde5166c94d","width":1799,"height":1199},{"src":"https://format.creatorcdn.com/6c3dac8e-173d-4888-b978-5d0999ddf5e1/0/0/0/0,0,2000,1333,2000,1200/0-0-0/ec1814c0-eeee-4d9d-9e4c-5d7d260bf4c1/1/1/StudioIverson-Birdathon-6301979.jpg?fjkss=exp=2036034845~hmac=47d9a2707d258b556ee301b6e940d4cf50ce3bd48cbeecb236efbcde5166c94d","width":1799,"height":1199},{"src":"https://format.creatorcdn.com/6c3dac8e-173d-4888-b978-5d0999ddf5e1/0/0/0/0,0,2000,1333,2000,1200/0-0-0/86ca34c0-2589-4236-acb4-c37600d03581/1/1/StudioIverson-Birdathon-6302254.jpg?fjkss=exp=2036034845~hmac=47d9a2707d258b556ee301b6e940d4cf50ce3bd48cbeecb236efbcde5166c94d","width":1799,"height":1199},{"src":"PointBlue-Conservation-Birdathon-00005.jpg","width":2000,"height":1333},{"src":"PointBlue-Conservation-Birdathon-00002.jpg","width":2000,"height":1333},{"src":"PointBlue-Conservation-Birdathon-00009.jpg","width":2000,"height":1333},{"src":"PointBlue-Conservation-Birdathon-00011.jpg","width":2000,"height":1333},{"src":"PointBlue-Conservation-Birdathon-00008.jpg","width":1333,"height":2000},{"src":"PointBlue-Conservation-Birdathon-00006.jpg","width":2000,"height":1333},{"src":"PointBlue-Conservation-Birdathon-00012.jpg","width":2000,"height":1333},{"src":"PointBlue-Conservation-Birdathon-00001.jpg","width":2000,"height":1333}]},"label":"Personal Work - The Birdathon","type":"html","content":"
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Point Blue Birdathon


Personal Work - EDITORIAL


I love this monthly opportunity to share work with you all. Making and sharing images is, after all, what I’ve built my life around. 


Each month I sit down and silently obsess about what work to share and how to talk about it. Will my clients who love the great outdoors appreciate my indoor work? Will my editorial clients take an interest in my advertising work? And perhaps the most peculiar question of all, will anyone find my portraits of salmon intriguing?


But there’s always one safe choice where I don’t have to fret: personal work.  


Last month I got to join the California-based conservation science non-profit Point Blue on their annual Birdathon. 


Teams of biologists dress up and tour pockets of California trying to spot and identify as many birds as possible in a grueling 24-hour period - all in an effort to fundraise for conservation.




So here’s the personal work part. 


Any time I take on a personal project, I push myself to try something different. It’s my continuing education, if you will.


For this project, I wanted to experiment with shooting on smaller cameras (ie Leica rangefinders). I had a theory that subjects react to the size and format of the camera they’re looking at: basically, the smaller the camera, the less the photographer impacts a naturally evolving scene.


Seems like an obvious thing - but working in commercial for so long, I've erred towards larger camera systems for the control they allow over a production.



When I’m working on a commercial set, with professional models, camera size is irrelevant…and sometimes even works the opposite way (a big camera communicates that it’s time to work). 


But this was a documentary project, and I wanted to see how far I could stretch my image-making without asking anything from the subject. This verité approach forces the photographer to think 3 steps ahead of the subject, sort of like a chess match where your pieces are: light, composition, and action.




To add to the experiment, I deliberately hamstrung myself with a fixed, wide-angle lens with absolutely no automatic features. This meant that in order to make any quality work, I'd have to pre-compose a shot before lifting the camera, then be WAY inside the personal space of my subjects - often crawling through poison oak and tick-infested grass to get into position.



And success!


The tiny camera (in my case, a Sony @6000 with a TT Artisan 17mm manual focus lens) really let me get inside people’s space without triggering a camera-shy reaction. At one point, one of the birders did startle on discovering that I was taking pictures of them, but not until I’d already made about a dozen frames.


Also shooting the entire project on one focal length created a familiar feeling throughout the images that, to me, feels more nostalgic, intimate, and authentic than mixing focal lengths.



I loved the feeling of being embedded with this group, overhearing their jokes about sighting common birds, the hopeful musings about rare species, and the incredible passion they all share for protecting these spaces.


From the “small camera experiment” I took away a new way of seeing and framing images that I’ve already started to integrate into other work. I’m excited to share the handful of jobs that followed this project. See if you can spot the influence of the “Leica 28mm” look :)


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blue"],"size":{"content":{"width":1333,"height":2000},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":1978103},"label":"PointBlue-Conservation-Birdathon-00008","type":"image","content":"PointBlue-Conservation-Birdathon-00008.jpg","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2024-07-10T20:00:32.414Z","filters":["!blog images"],"key":"10704"},"10705":{"id":10705,"size":{"content":{"width":2000,"height":1333},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":1506323},"keywords":["birdathon","point blue"],"label":"PointBlue-Conservation-Birdathon-00009","type":"image","content":"PointBlue-Conservation-Birdathon-00009.jpg","thumb":"","linkTarget":"","dateAdded":"2024-07-10T20:00:33.778Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog 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- Editorial Photography about an alternative community in norther California","type":"html","content":"

PRAXIS

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Adapting to Climate Change When You Live in a Treehouse

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In the mid 80's my parents decided to move our family to a tiny, remote fishing village on British Columbia’s Porcher Island. They were drawn to a life of freedom, subsistence, and proximity to wilderness.


Sadly, our family’s tenancy on the island was ultimately unsuccessful. I was only 1 year old at the time, and I have no personal memories of this chapter, but I have always felt deeply marked by the fantasy of that simple, remote, and free existence. Even today, my personality seems built on my parents’ attempt at wild freedom and its ultimate failure.

Over a decade of dirtbag travel and van living in wild places failed to land me in a sustainable state of freedom. It seemed that every turn brought me inexorably deeper into dependence on capitalism. I rallied against my own consumerism, fantasizing that the tiny home movement might be my best compromise - even as I married, became a father, and eventually a homeowner in an American suburb like any other American suburb. From the double-pane, vinyl windows of my home, I watched climate-change-driven fires ravage the wild places that I loved best.

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Perhaps the world had changed too much from my parents’ time and the fantasy of my childhood was just an impractical theory. Perhaps, approaching 40, I was just lucky to be a Millennial with a house in the San Francisco Bay area.

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And then I met Cory Brown.

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Cory was my age, but with longer hair and a taller build tucked into a much-patched jacket. He had left behind a career in Industrial Design and moved out West, disenchanted with the material consumerism his work had been encouraging. He smelled of pine resin and spoke like an engineer.


At Cory’s invitation, I was introduced to a tiny and secretive community in the woods of Northern California called Praxis. “Praxis,” he told me, “means practice as opposed to theory”. Cory, and a small community of conscientious nonconformists, had created and were maintaining the theoretical fantasy of my distant childhood - only that it was a hyperbolic iteration, like a hobbit village dropped into a California oak savannah.  

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I was in awe, and a bit distressed that my life had made such a departure from living with the kind of intention that Praxis was managing, but I was welcome to visit often, to participate, and to document.


Praxis, true to its name, revealed itself to be as much a practice as it is a home. From the outside, it appears to be an idyllic reimagining of a Tolkien Shire with tiny houses dotting a forest knol. From the inside though, the reality is an endless, and sometimes grueling, experiment on how to live freely and sustainably.  

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There’s no blueprint for what these intrepid villagers are trying to do, and every decision in this free space is made with a degree of uncertainty and experimental intrigue. It’s a constant push for independent sustainability that fails as often as it’s successful - but even Cory admits that it’s hard to keep the outside world at bay.

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\n\"Some failures are immediate, while others are slow and hard to notice. It’s the slow failures that really have me at odds, the feeling that I haven’t truly found a sustainable lifestyle. Over time, the question of ‘Why is this failing?’ becomes increasingly clear. One could argue that it's mostly due to our human desire for comfort. But I’ve come to believe that it’s almost entirely about the current constructs of global capitalism.”\n

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In 2018 an experiment in natural water filtration failed, compromising their drinking water. Then in 2019 during a prolonged drought, Praxis’ entire freshwater plumbing system failed, leaving the community to haul their water in. 


As they labored to upgrade the aging plumbing, one of California’s massive wildfires raged to within mere miles of Praxis, forcing an evacuation. The community sheltered with friends and family scattered throughout California When the smoke cleared, the residents returned, unsure of what they’d find. Incredibly, Praxis had survived - this time.

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Witnessing the susceptibility of Praxis to the effects of the climate crisis made me reflect on my own home. My family has seen wildfires come to within a couple of miles of our house as well, but we’ve never been forced to evacuate. In suburbia we benefit from a system of fire suppression, social support, and affordable insurance that buffers us from risk.  


The cost of safety is not insubstantial though, economically or philosophically. It’s an existential question that trades freedom for security. Our neighbors complained to the city when we removed a diseased tree from our small lot, and just the permitting process to electrify our home cost thousands of dollars.

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In an increasingly warming climate, freedom and sustainability may just look different. Or at least, that’s what I keep telling myself.

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“Part of what’s happening is that we want to live in two different worlds simultaneously. We want to live in a sustainable relationship with our planet while also still existing within society, and this creates all sorts of ethical duplicities. 

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“To live truly sustainably would require a more full commitment to leave society on a deeper level - to not need healthcare, a global food system, virtual connection with others around the world, air travel, a Spotify account, packaged goods delivered to your doorstep. And it requires the commitment of others - a devoted hyper-local economy. The chances of these two things happening on a scale that would make a difference are very slim.

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“But it doesn’t have to be this way. In my mind, it’s a design problem, first highlighted to me many years ago by William McDonough’s book Cradle to Cradle. It looks at the concept of including end-life-cycle into the design process of any service, product, or structure. If the costs associated with end-life-cycle are the responsibility of the producer, then the need to consider this in the design process becomes one of financial necessity.

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“This kind of change to the bottom line makes it very easy for anyone to live much more sustainable lives. Instead of requiring a monumental feat from each individual to circumnavigate the entire design of our current society, one can very easily exist within it and not be forced to make the compromises I’ve found myself making. As much as each of us attempts to live sustainably, I believe we will ultimately fail, unless we begin to embrace cradle to cradle within our global economy.

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Don’t get me wrong, I’m not advocating for giving up. As much as this somber perspective is a part of my reality, I still feel called to strive for finding a truly sustainable lifestyle. The process itself has brought all sorts of beauty and meaning into my life. Contradictions aside, it has, without a doubt, palpably guided my life with a sense of perennial purpose. And I believe it can for you too.”

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Not long after the 2019 fire, long-time residents Rebecca and Ryan made the difficult decision to leave Praxis. A subsequent wildfire forced Rebecca to flee in the night with nothing but a cardboard box of hastily gathered belongings. Praxis escaped again, but the siding was still piled beside their beautiful new home while they packed their belongings for good. In this changing climate, the freedom of living in the woods of the Western US was no longer a reasonable risk for them. The couple left to live with Ryan’s family in upstate New York which proved to be a difficult landing after enjoying the freedoms of Praxis.

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Despite the risks, over the past 3 years, several more residents have discovered Praxis and made it their home. In 2021 the community rolled a 3500-gallon water tank to the top of the hill, finally completing the off-grid water system overhaul that would secure their water sovereignty. Cory is currently seeking grants for forest fuel reduction work and has recently added a second room to his hillside home.

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*cited excerpts from Cory Brown’s Essay “A Leafblower Saved My Life But Is Killing The Planet”

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Shot over several days in northern California with 3 models, this lifestyle story focuses on road trips, camping, and adventure.","featuredImage":"","overrides":{},"filters":[]},"10788":{"id":10788,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00006.jpg","width":2200,"height":1160},{"src":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00003.jpg","width":1467,"height":2200},{"src":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00001.jpg","width":1467,"height":2200},{"src":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00005.jpg","width":2200,"height":1467},{"src":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00002.jpg","width":1467,"height":2200},{"src":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00004.jpg","width":1467,"height":2200},{"src":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00008.jpg","width":1467,"height":2200},{"src":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00007.jpg","width":2200,"height":1467}]},"label":"Personal Work - Photographing Pro Climber Kevin Jorgeson","type":"html","content":"
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Glory -or- Razor Sharp Bivalves

PHOTOGRAPHING PRO CLIMBER Kevin Jorgeson


\"Landscape


\"...a sport that puts climbers high above a safe height with no ropes and a high chance of falling.\"


When I moved to Sonoma County, CA some 8 years ago, I felt a little like I was unplugging from my roots in the outdoor adventure space. But I quickly discovered that this county is home to some of the most wild and visionary adventure athletes I've ever known. It was here that I finally found a partner to climb El Cap with, rode my first bike-camping tour, and met pro-climber Kevin Jorgeson.


\"Photograph\"Photo



Figuring out adventure sporting in Sonoma County took me some time - in part because it requires vision, imagination, and research to find the goodies. 


This is still a land of firsts for many adventure sports and Kevin, who is known for his visionary pursuit of highball bouldering (a sport that puts climbers high above a safe height with no ropes and a high chance of falling), invited me along to photograph a new project far out on the rugged Sonoma Coast that he'd been developing.


\"Landscape


\"...local weather patterns that can generate deadly sneaker waves.\"


\"Photograph


We arrived at a massive boulder, somewhat bigger than my house, which had shorn free from the adjacent coastal cliff and tumbled down the hill. The route he's spotted, now named Full Circle, starts in the intertidal zone ... meaning that the bottom half of the route is often wet, and a successful climb requires knowledge not only of tide charts, but also of local weather patterns that can generate deadly sneaker waves.


\"Photograph


I joined Kevin on a scouting mission to explore the project and assess ocean conditions. While he made a few attempts on the problem with a rope to secure him from falls, I calculated sun angles over the coming months to try to coordinate the best possible time to photograph the towering boulder.


The project wouldn't be considered complete until he made a true \"send\", which in this case meant ditching the rope and harness and facing a fall of up to 30' onto jagged rocks and razor-sharp mussels. So we would certainly be returning when conditions were favorable.


\"...'send', which in this case meant ditching the rope and harness and facing a fall of up to 30' onto jagged rocks and razor-sharp mussels.\"


\"Photograph


Finally, a day arrived when Kevin felt the conditions were right (and the sunlight was raking across the stone, just so).


With an athletic shoot like this where the danger is SO HIGH, there's typically just one opportunity to get \"the shot\". I knew though that I wanted to get both a horizontal and vertical composition at the same peak moment of action. 


To do this I synced 2 cameras to the same shutter: one on a tripod composed for the horizontal image, and the other in my hands for the vertical so that I could roam around a little. Every time I pressed the shutter on my handheld camera, the second camera on the tripod took a picture at the same time.


\"Action


I love the little spotter in the yellow jacket far below, fruitlessly holding their hands up - as though there's any hope that they could help should Kevin fall.  


What a great sport :)









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coast"],"label":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00005","type":"image","content":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00005.jpg","thumb":"","linkTarget":"","dateAdded":"2024-08-16T22:56:11.630Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog images"]},"10794":{"id":10794,"size":{"content":{"width":2200,"height":1160},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2134862},"keywords":["bidet project","bouldering","climbing","kevin jorgeson","landscape","mike shaffer","sonoma coast"],"label":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00006","type":"image","content":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00006.jpg","thumb":"","linkTarget":"","dateAdded":"2024-08-16T22:56:14.542Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog images"]},"10795":{"id":10795,"size":{"content":{"width":2200,"height":1467},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2276184},"keywords":["California","boulder","coast","high ball","kevin jorgeson","sonoma"],"label":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00007","type":"image","content":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00007.jpg","thumb":"","linkTarget":"","dateAdded":"2024-08-16T22:56:17.966Z","caption":"Outdoor adventure lifestyle photography of professional climber, Kevin Jorgeson.","featuredImage":"","overrides":{},"filters":["!blog images"],"postDate":"2025-05-30T19:19:02.267Z","key":"10795"},"10796":{"id":10796,"size":{"content":{"width":1467,"height":2200},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2802878},"keywords":["California","boulder","bouldering","climb","climbing","coast","kevin jorgeson","rock climbing","sonoma"],"label":"Pro Climber Kevin Jorgeson on a highball boulder on the Sonoma Coast","type":"image","content":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00008.jpg","thumb":"","linkTarget":"","dateAdded":"2024-08-16T22:56:21.988Z","caption":"vertical landscape photo of pro climber Kevin Jorgeson shot on the Sonoma Coast in California.","featuredImage":"","overrides":{},"filters":["!blog images"]},"10797":{"id":10797,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"calmanimationwaterfall-lowres.gif","width":1000,"height":1000}]},"label":"Outdoor Landscape Photography for Calm.com","type":"html","content":"
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Keep Calm + Carry On

Filming California Landscapes for the Calm App


Being based in the San Francisco Bay Area allows me the opportunity to work with a lot of great tech companies. I love working in this category because it's always progressive and creative.


One of my regular clients is the excellent meditation app calm.com. I've been able to shoot everything from product to portraiture for them - and I thought that spread was about as wide a gamut as I could ever hope for in a client. Until they reached out to me with an absolute dream job that I could have never imagined coming from the tech industry: Landscapes!



The in-app backgrounds for Calm are peaceful looping scenes of nature. I use the app and I have my favorites...or at least I had my favorites, until I was given the chance to create a series of new, exclusive landscape scenes for the entire user base to interact with.


Calm comissioned me to scout and film new background videos under the headings of, \"Peaceful River\" \"Waterfall\" \"Rain on Leaves\" and \"Field/Meadow\". All of the videos had to crop perfectly at 16:9 for AND 9:16 for mobile rotation - all from 1 shot (not an easy composition range to manage!). If that wasn't enough, the scenes also had to be shot in perfect daylight conditions, and (without the camera moving) perfect dusk light conditions for Apple iOS' night mode. And, of course, they had to loop perfectly with whatever movement was occurring in view. It was arguably a technical nightmare to execute on...but I thrive on this kind of thing - I couldn't have been happier :)


Getting a landscape angle to work in both lighting scenarios was surprisingly challenging. A whole set of criteria had to be met with regards to orientation of features, time of moon-rise, and clarity of evening skies. Camera choice was no gimme either, we ultimately settled on a RED system that could deliver the highest quality image in both peak light and near-perfect dark. Of course, this meant that I had a lot of weight to shlep around in the backcountry with me - but hell, I was going to be spending hours with a beautiful view, alone.


\n


This assignment ended up taking me from a lavender farm in Sonoma County, California, up into the Sierra Nevada Mountains around Tahoe, CA and finally back down to my own backyard where I designed and built an outdoor \"rain studio\". I was challenged, sunburned, un-showered for days, and at absolute peace with myself for the entire week. It was a beautiful experience that makes me think perhaps Calm.com should start having me lead landscape workshops for their users!








\n
","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2024-08-21T23:41:53.068Z","filters":[],"key":"10797","postDate":"2024-08-22T18:10:03.538Z"},"10798":{"id":10798,"size":{"content":{"width":1000,"height":1000},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":29653026},"keywords":[],"label":"Waterfall video background for Calm.com","type":"image","content":"calmanimationwaterfall-lowres.gif","thumb":"","linkTarget":"","dateAdded":"2024-08-22T00:14:47.106Z","caption":"Looping video background with day mode and night mode of Tahoe waterfall field shot for Calm.com app.","featuredImage":"","overrides":{},"filters":["!blog images"]},"10799":{"id":10799,"size":{"content":{"width":1000,"height":1000},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":33763302},"keywords":[],"label":"Calm.com video background","type":"image","content":"calmfieldanimation-lowres-3_3.gif","thumb":"","linkTarget":"","dateAdded":"2024-08-22T00:15:04.816Z","caption":"Looping video background with day mode and night mode of lavender field shot for Calm.com app.","featuredImage":"","overrides":{},"filters":["!blog images"]},"10800":{"id":10800,"size":{"content":{"width":1920,"height":1080},"thumb":{"width":2000,"height":1334},"featuredImage":{"width":0,"height":0},"bytes":0},"label":"Lifestyle video for Treasure Island in San Francisco, CA","type":"video","content":"vimeo:1007035840","thumb":"2021-10-19_TIDG_CF_Picnic_1110-webres.jpg","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2024-09-06T17:23:35.961Z","filters":[],"key":"10800"},"10801":{"id":10801,"keywords":[],"size":{"content":{"width":554,"height":312},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":18962281},"label":"animated gif video - treasure island outdoor lifestyle montage","type":"image","content":"3095722377.gif","thumb":"","linkTarget":"","caption":"lifestyle video shot for Treasure Island Development Group in San Francisco, CA. Director: Kaare Iverson, DP: Coldwater Collective","overrides":{},"featuredImage":"","dateAdded":"2024-09-06T17:35:33.906Z","filters":[]},"10802":{"id":10802,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"02950bd1-8999-9be5-d475-e0c4ba6b0b3d.gif","width":600,"height":338},{"src":"CR5_8569.jpg","width":1000,"height":667},{"src":"CR5_7913.jpg","width":1000,"height":667},{"src":"Dometic-D_Cam-6118.jpg","width":667,"height":1000},{"src":"CR5_8339.jpg","width":667,"height":1000},{"src":"CaliforniaGold-9794.jpg","width":800,"height":1000},{"src":"Dometic-K_Cam-0051-2.jpg","width":667,"height":1000},{"src":"CR5_6721.jpg","width":667,"height":1000},{"src":"CR5_7568-Edit.jpg","width":667,"height":1000}]},"label":"Multi-Brand, Multi-Media Trip","type":"html","content":"
\n

California Gold

\n

Premium content creation trip in the California Sierra

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\n\n

\n\n

My long-time friend and colleague, Dan Holz and I just finished up the final touches on our latest photo + video project, “California Gold.”

\n


\n

We don't normally give commercial photo shoots a title, but this job was a unique one. We're used to responding to creative briefs that are fairly narrow in scope...but we wanted to experiment with a different way of doing business.

\n


\n

Dan and I designed and produced all of the creative and art direction for this shoot, and then sold it as a buy-in multimedia trip to several outdoor industry brands. We're calling it a \"library shoot\" (or maybe a media trip?), and the idea is that we go out a freestyle create content that brands can plug their product into.

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\n

Just a month after dreaming this up, we were into production and headed straight into the High Sierra with a van full of product from Royal Robbins, Dometic, Klean Kanteen, and Pacific Adventure Works.

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\n\n

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\n\n

What is a Library Shoot?

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While most of our commercial shoots are typically tailored to a single, highly specific campaign, with a lot of pre-production involvement from the client, these library shoots gather multiple brands (non-competing, of course) and give their products a fresh spotlight across varied, adventure-packed settings.

\n


\n

Brands can buy in at various levels (amounts of content), and everything is executed at the same quality as a high-end, targeted campaign - but since we've already done all the creative direction, scouting, casting, and shot-list development, brands can quickly see up-front whether it's a fit for them. It's a plug-and-play solution for our clients, and a rewarding creative exercise for us :)

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\n\n

What We Delivered

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\n

For “California Gold,” Dan and I handled every aspect of production—from casting the talent to crafting the creative direction and delivering the final assets. This approach allowed us to provide a cost-effective, dynamic package that filled each brand’s content library with fresh, adventure-driven visuals.

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We crafted images and videos that shine across multiple platforms, whether it's a website or social media. By mixing in a variety of activities, stunning locations, and diverse talent, we provided each brand with a treasure trove of assets.

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Your Brand x Our Expertise

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Dan and I come from a long legacy of producing outdoor adventure content. We understand the core content needs of the industry and how to meet them with a contemporary visual style and authentic storytelling voice.

\n


\n

This kind of project is really ideal for a brand that's looking to feed the social-media content beast - but given the level of production quality I wouldn't rule it out for brand-level storytelling and marketing.

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","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2024-11-23T00:40:30.144Z","filters":["!blog images","!under dev blogs"],"key":"10802"},"10803":{"id":10803,"size":{"content":{"width":2200,"height":1337},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2692120},"keywords":["Sonoma County","lifestyle","osprey packs","poco lt"],"label":"California Commercial photography for outdoor backpack brand","type":"image","content":"Outdoor-product-lifestyle-california-beach-family-backpack-40225.jpg","thumb":"","linkTarget":"","dateAdded":"2024-12-02T22:13:31.327Z","caption":"California commercial photography of diverse family on a north coast beach near San Francisco. Shot for Osprey Packs","featuredImage":"","overrides":{},"filters":[]},"10804":{"id":10804,"keywords":[],"size":{"content":{"width":600,"height":338},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":6345172},"label":"Dometic Royal Robbins Klean Kanteen Video gif","type":"image","content":"02950bd1-8999-9be5-d475-e0c4ba6b0b3d.gif","thumb":"","linkTarget":"","caption":"video sample from a social media campaign for multiple brands including Dometic coolers, Igloo, Royal Robbins apparel, and Klean Kanteen water bottles. 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The Bikewright

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Documentary Photo Essay w/ Sycip Custom Bicycles

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North of San Francisco, in the rolling hills of Sonoma County, where business meetings are often taken outdoors and on-trail, there is a man named Jeremy that builds bicycles.

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I discovered Jeremy’s shop while I was fervently researching the bike industry for a unique photo story angle. I get bored quickly when I hear the words “shred” or “send” too often so I was looking for something completely different (not that I don’t liberally pepper my own weekends with that kind of verbiage…maybe I’m just tired of hearing myself say it…). I’d gone down a rabbit hole of custom frame builders, gotten a little lost day dreaming about my own touring bike desires, and found my way onto www.sycip.com. He actually lives close to me, he’s a true artisan, and his archive features a bike he built with a holstered chainsaw for trail maintenance! This was clearly my dude.

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I like to make imagery that feels deeply immersive and real which I accomplish by first building rapport with my subjects so that I can get up close and personal with their stories. Whether I’m working with professional talent or real people, I’m always looking for a relatively similar outcome - an authentic feeling aesthetic that feels real and moments that are just quirky or weird enough to be a spectacle and draw viewers into the story. Whether I’m working with professional talent or real people I’m working towards goal, but with real folks, I know I’m a guest in their world, rather than the other way around. Jeremy was kind enough to make time and space for me to visit his shop a couple times for this project and I deliberately left my camera and lights in the car for the first hour+ I was there.

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My grandfather was a shipwright, and when I first entered the Sycip shop, I was instantly transported to a memory of the old boatyard. My nose rang with the familiar smell of cutting fluid, and my eyes settled easily into the patterns of ordered chaos created by a lifetime of manipulating raw materials into meaningful machines. My grandfather’s shop was a place that was full or purpose, it was a sort of comfortably dim, utilitarian space lit almost entirely by natural light from the open half of the building that faced out to the Pacific ocean. A perpetual tangle of machines, lumber and salvaged parts seemed to organically grow out of every corner, reaching towards the vessel suspended in the middle. I quickly understood that I wanted Jeremy’s shop to be lit and photographed in a stylistic echo of my childhood memories - Jeremy and his machines at the center of the mayhem looking moody and mysterious in the dim, natural glow with just a sprinkle of danger-light from his welding torch.

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Jeremy was nice enough to let me turn off his glaring overhead halogen shop lights while he welded in the dark. The shop has one large rolling door which provided a good balance of soft, but directional ambient light (good for photography, less ideal for human eyes hidden behind a welding mask). For a bit of extra drama and to help separate the subject from the background, a created a “sun beam” from a large strobe outside the glass doors at the opposite end of the room. With this fairly broad setup I was able to move around fluidly and find a handful of angles that well worked for both lighting and composition. By the time he started shooting flames around the space and brazing his signature coin details on, I knew exactly where I had to be for the best shots.

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The balance of beauty and reality that’s emerging in this project feels exactly on brand for my aesthetic in this moment. It’s perhaps a bit ironic to be making these photos in the Bay Area, but in a world where AI is rapidly eroding our trust and homogenizing our idea of beauty, I find myself more and more drawn to imagery that leaves dirt under the nails and prioritizes grit over perfection. Reality is inspiring, real people forge real connections, and the values embodied by people like Jeremy are more important than ever.

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I’m sharing this work on the portfolio blog and sending it around to editors and art buyers now, even though the project isn’t entirely finished. I have at least one more day of work to do with Sycip; portraits, some personal details, and, yes, even some action shots that scream “shred the gnar”

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Art Direction & Commercial Lifestyle Photography for Osprey Packs

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\"Commercial

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Giving Gen Z Vibes to the 24/7 Series Backpacks

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It feels great to be able to share this photo campaign that I art directed and shot for Osprey Packs last year. It's always a bit anxiety producing to have to sit on a great product lifestyle photoshoot for 6-10 months but I can finally talk about this shoot openly, now!

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Osprey commissioned me to produce an active lifestyle photo campaign for their 24/7 series packs (a well-built backpack primarily targeted at a college student / commuter market). I shot these packs in San Francisco a couple years back with a different look and feel - still young and energetic, but in the last moments before Gen-Z and their aesthetics became the target of so much marketing effort.

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One of the things I love most about working with a brand like Osprey is the opportunity to pitch and manage the art direction early in the process. Their product is evolving, and so is the consumer base's aesthetic sensibilities. Personally, I love the aesthetics of the previous shoot, but in the interest of better engaging the demographics this product is made for, I took the project in a different direction. The emphasis would be on diverse casting, contemporary wardrobe that broke out of the core-outdoor look, and an energetic photographic style informed by Gen Z's aesthetics.

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I define the Gen Z aesthetic as \"late 90s party snapshots with a hint of skate culture\"...sort of like my Facebook account from the time :/


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I get it, the taste of this social media driven generation is largely about authenticity. Authenticity can be messy - but that doesn't mean it can't also be beautiful and stand out from the noise.



To meet the authentic/messy aesthetics but still balance the need to present the product beautifully, I cast talent that were already friends and shaped the direction around their lives and experiences. For a camera system I stayed mostly with my professional DSLR with lens objectives that matched point-and-shoot dynamics, and brought out a tool that hasn't been part of my equipment list for almost a decade, my on-camera speedlite. I also tuned up an old polariod land camera and a 35mm SLR loaded with a Portra 400. I wanted dependability at the core of the creative process, but also the latitude to experiment and add range to the final deliverables.

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Part of me shuddered a little at the thought of shooting light straight at my subject, since my core aesthetics are much more \"natural light\" informed. But, hey, growth and challenge are why I love this work, right?


I was lucky to be able to work with wardrobe stylist and Gen Z whisperer Lisa Moir to create a look that felt authentic, free, and on-brand for the product design. The talent and I had fun putting together looks and matching them to the packs during pre-production. Personally, I'm not going to wear baggy cargo pants again - I already did that. But these three looked great in wardrobe!



Letting go enough to develop an in-the-moment POV while still maintaining creative control and talent direction is a practice I've been working at for ages. It's a great space to play in - somewhere between my editorial and commercial approaches. Sometimes it's perfect, right out of camera, and sometimes it takes a bit of extra love in post (thanks Adobe AI object recognition!).



This shoot was a fun creative challenge and I'm looking forward to my next projects that play with this aesthetic and style. It's not quite a fit for my main portfolio and I don't want to direct all my work this way - but it's certainly added some new thoughts and processes to how I approach future work.


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Packs 24 7 series bags. 3 students doing handstands on a sports field.","overrides":{},"featuredImage":"","dateAdded":"2025-02-11T16:46:44.232Z","filters":["!blog images"]},"10833":{"id":10833,"size":{"content":{"width":2500,"height":1667},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":3430908},"keywords":["24-7","Jon Amaya","Leah Ahmed","Santa Rosa","Vanessa Oceguerra","bag","luggage","osprey","pack","product lifestyle","urban"],"label":"Commercial_Photographer_California_Kaare-Iverson_Osprey_24-7-02601","type":"image","content":"Commercial_Photographer_California_Kaare-Iverson_Osprey_24-7-02601.jpg","thumb":"","linkTarget":"","dateAdded":"2025-02-11T16:46:46.340Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog images"]},"10834":{"id":10834,"size":{"content":{"width":2500,"height":1667},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2837985},"keywords":["24-7","Jon Amaya","Leah Ahmed","Santa Rosa","Vanessa Oceguerra","bag","luggage","osprey","pack","product lifestyle","urban"],"label":"Commercial_Photographer_California_Kaare-Iverson_Osprey_24-7-02665","type":"image","content":"Commercial_Photographer_California_Kaare-Iverson_Osprey_24-7-02665.jpg","thumb":"","linkTarget":"","dateAdded":"2025-02-11T16:46:48.182Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog images"]},"10835":{"id":10835,"size":{"content":{"width":2500,"height":1667},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":3109614},"keywords":["24-7","Jon Amaya","Leah Ahmed","Santa Rosa","Vanessa Oceguerra","bag","luggage","osprey","pack","product lifestyle","urban"],"label":"Commercial_Photographer_California_Kaare-Iverson_Osprey_24-7-02720","type":"image","content":"Commercial_Photographer_California_Kaare-Iverson_Osprey_24-7-02720.jpg","thumb":"","linkTarget":"","dateAdded":"2025-02-11T16:46:50.106Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog images"]},"10836":{"id":10836,"size":{"content":{"width":0,"height":0},"thumb":{"width":1200,"height":800},"featuredImage":{"width":0,"height":0},"bytes":0},"label":"","type":"video","content":"vimeo:1034876249","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2025-02-25T16:01:20.779Z","filters":[],"key":"10836"},"10837":{"id":10837,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[]},"label":"Half Life (film) - a documentary about living the last of a great life.","type":"html","content":"

Half Life (film)

An athlete with stage-4 cancer asks, \"What am I going to do with the rest of my life?\"


Half Life is a documentary film about the inspiring and tragic story of California athlete & artist, Kirk Keeler.

","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2025-02-25T16:32:02.599Z","filters":[],"key":"10837"},"10838":{"id":10838,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[]},"label":"","type":"html","content":"

Kirk brought his story to me not long after he was diagnosed with stage-4 cancer - he wanted to climb Yosemite's Half Dome as both an homage to his life and as a feat to raise awareness about early colon cancer screening - a process which, had he submitted to it in time, could have changed his prognosis. My part was to produce a film around his objective and messaging - a creative process that would take me around the state of California and up the side of an iconic mountain.


Kirk's vision was clear, but his journey to the top of Half Dome was not. Months of ups and downs on chemotherapy promised and subsequently derailed his attempts to train for the climb.


Following Kirk's story has brought us increasingly closer together. We started as acquaintances and emerged as friends, a progression that has been a mix of joy and misery for me. As with directing any personal story, the deeper you get as a storyteller the more clear and compelling the narrative becomes - but so too does the emotional weight.


As we bring this film into the world all of us who have participated in this process are caught between a sense of pride in delivering on Kirk's vision, and a deep sense of loss for a friendship that is at once blossoming and wilting in every moment.


Directing this film has brought me into the orbit of some truly inspiring people, all of whom, inspired by Kirk, have put down their own burdens to help pick up this project and carry it to the screen. I'm grateful to have had the opportunity to shoulder my part as well.


Thanks to Kevin Jorgeson for the hype and the rope systems.


https://vimeo.com/molivera



","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2025-02-25T20:50:09.472Z","filters":[],"key":"10838"},"10839":{"id":10839,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"IMG_7448.gif","width":146,"height":260},{"src":"MVI_0319.gif","width":376,"height":212}]},"label":"California Director + Photographer Kaare Iverson Presents: Half Life","type":"html","content":"
\n

Half Life (film)

\n
\n

An athlete with stage-4 cancer asks, \"What am I going to do with the rest of my life?\"

\n
\n

Half Life is a documentary film about the tragic, but inspiring story of California athlete & artist, Kirk Keeler.

\n
\n
\n
\n
\n

Support Kirk + Half Life

\n
\n

To allow Kirk to be a part of the film's launch, our production team rushed a cut of Half Life to a world premiere at the 2025 Wild + Scenic Film Festival in Nevada City, California. We are now back in the editing room, building final scenes, and directing a custom score (written by Kirk Keeler, himself!).

\n
\n

This film and Kirk's message will go on to wider audiences, but it has its best chance of success if we can raise an additional $10,000 to pay for color correction, audio mastering, and distribution.

\n
\n

Interested in supporting Kirk's message? Please email Director, Kaare Iverson (kaare@kaareiverson.com) to learn how you can make a tax-deductible donation to Half Life and amplify the message of early colon-cancer screening.

\n
\n
\n

Behind The Scenes of Half Life

\n
\n\n

Kirk brought his story to me not long after he was diagnosed with stage-4 cancer - he wanted to climb Yosemite's Half Dome as both an homage to his life and as a feat to raise awareness about early colon cancer screening - a process which, had he submitted to it in time, could have changed his prognosis. My part was to produce a film around his objective and messaging - a creative process that would take me around the state of California and up the side of an iconic mountain.

\n
\n

Kirk's vision was clear, but his journey to the top of Half Dome was not. Months of ups and downs on chemotherapy promised and subsequently derailed his attempts to train for the climb.

\n
\n

Following Kirk's story has brought us increasingly closer together. We started as acquaintances and emerged as friends, a progression that has been a mix of joy and misery for me. As with directing any personal story, the deeper you get as a storyteller the more clear and compelling the narrative becomes - but so too does the emotional weight.

\n
\n

(Re)Making Half Life

\n
\n

We got V1 of Kirk's story into the world on a shoestring budget thanks to the incredible support of of Kirk's community and the growing network of supporters that have flocked to his vision. With some additional financial support that came after we completed V1 of the film (the version you can see above) we're now in the process of building out some new, key scenes, refining the story, and even working with Kirk, himself, to re-score the soundtrack!

\n
\n\n
\n

Director's Takeaway

\n
\n

All of us who have participated in this process are caught between a sense of pride in delivering on Kirk's vision, and a deep sense of loss for a friendship that is at once blossoming and wilting.

\n
\n

Directing this film has brought me into the orbit of some truly inspiring people, all of whom, inspired by Kirk, have put down their own burdens to help pick up this project and carry it to the screen. I'm grateful to have had the opportunity to shoulder my part as well.

\n
\n
\n

Thanks to:

\n\n
\n
","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2025-02-25T20:55:39.447Z","filters":[],"key":"10839"},"10840":{"id":10840,"size":{"content":{"width":960,"height":1968},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":943377},"keywords":[],"label":"IMG_7942","type":"image","content":"IMG_7942.jpeg","thumb":"","linkTarget":"","dateAdded":"2025-02-25T23:54:29.005Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog images"]},"10841":{"id":10841,"size":{"content":{"width":4032,"height":3024},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":3270860},"keywords":[],"label":"IMG_7962.JPG","type":"image","content":"IMG_7962.JPG","thumb":"","linkTarget":"","dateAdded":"2025-02-26T22:26:53.937Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog 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Winery.","featuredImage":"","overrides":{},"filters":[],"key":"10846"},"10847":{"id":10847,"size":{"content":{"width":7688,"height":5128},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":24956261},"keywords":["bottle shots","studio","styled","symbio","wineshop at home","wsath"],"label":"2022-03-05_WSatH_Sybmio_V3_Gewurztraminer-3802--bees","type":"image","content":"2022-03-05_WSatH_Sybmio_V3_Gewurztraminer-3802--bees.jpg","thumb":"","linkTarget":"","dateAdded":"2025-03-14T20:07:26.971Z","caption":"Studio product lifestyle photography and CGI composite for Wine Shop at Home.","featuredImage":"","overrides":{},"filters":[],"key":"10847","postDate":"2025-08-16T01:01:59.725Z"},"10848":{"id":10848,"size":{"content":{"width":5352,"height":5352},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":14649030},"keywords":[],"label":"2022-03-31_MAG_CheckMate-4957","type":"image","content":"2022-03-31_MAG_CheckMate-4957.jpg","thumb":"","linkTarget":"","dateAdded":"2025-03-14T20:07:33.206Z","caption":"Studio product photography for Checkmate Winery","featuredImage":"","overrides":{},"filters":[],"key":"10848"},"10849":{"id":10849,"size":{"content":{"width":5760,"height":3840},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":10194297},"keywords":[],"label":"SB-Saverglass_USABeautyShot_TresGeneractionesTequila-705C-V2","type":"image","content":"SB-Saverglass_USABeautyShot_TresGeneractionesTequila-705C-V2.jpg","thumb":"","linkTarget":"","dateAdded":"2025-03-14T20:07:38.095Z","caption":"Studio product photography for French bottle manufacturer, Saverglass.","featuredImage":"","overrides":{},"filters":[],"key":"10849"},"10850":{"id":10850,"size":{"content":{"width":6874,"height":4585},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":21939663},"keywords":[],"label":"SonomaBottle_Martinelli_FallRelease_V3","type":"image","content":"SonomaBottle_Martinelli_FallRelease_V3.jpg","thumb":"","linkTarget":"","dateAdded":"2025-03-14T20:07:47.198Z","caption":"Studio product lifestyle photography for Martinelli winery.","featuredImage":"","overrides":{},"filters":[],"key":"10850"},"10851":{"id":10851,"size":{"content":{"width":8024,"height":5352},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":28944897},"keywords":[],"label":"SonomaBottle_Martinelli_Rose_V1","type":"image","content":"SonomaBottle_Martinelli_Rose_V1.jpg","thumb":"","linkTarget":"","dateAdded":"2025-03-14T20:07:58.788Z","caption":"Studio product lifestyle photography for Martinelli Winery.","featuredImage":"","overrides":{},"filters":[],"key":"10851","postDate":"2025-08-16T00:21:01.224Z"},"10852":{"id":10852,"size":{"content":{"width":0,"height":0},"thumb":{"width":3488,"height":1876},"featuredImage":{"width":0,"height":0},"bytes":0},"label":"Social Short - Igloo / Dometic - Sierra Bouldering","type":"video","content":"vimeo:1072355355","thumb":"Screenshot2025-04-03at2.58.10PM.png","linkTarget":"","caption":"Short commercial created for Igloo / Dometic in the California Sierra Nevada.","overrides":{},"featuredImage":"","dateAdded":"2025-04-03T21:54:10.889Z","filters":[],"key":"10852"},"10853":{"id":10853,"size":{"content":{"width":3488,"height":1876},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":5136988},"keywords":[],"label":"Screenshot2025-04-03at2.58.10PM","type":"image","content":"Screenshot2025-04-03at2.58.10PM.png","thumb":"","linkTarget":"","dateAdded":"2025-04-03T21:59:18.412Z","caption":"","featuredImage":"","overrides":{},"filters":[]},"10854":{"id":10854,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"LowCarbonGluttony_3448.jpg","width":1500,"height":819},{"src":"LowCarbonGluttony_2441.jpg","width":1500,"height":1500},{"src":"LowCarbonGluttony_3302.jpg","width":1200,"height":1500},{"src":"LowCarbonGluttony-6300942.jpg","width":1500,"height":780},{"src":"LowCarbonGluttony-6300670.jpg","width":1000,"height":1500},{"src":"LowCarbonGluttony-6300879.jpg","width":1500,"height":1500}]},"label":"Commercial Photographer in California - Creative Direction for Osprey Packs","type":"html","content":"
\n

Baby, Don't Lie!

\n

[Authentic] Creative Direction for Osprey Packs

\n


\n\n

\n\n

I was playing with color grades today after seeing some really beautiful film work from the incredible Rena Effendi. I’m not going to pretend that this grade is anything akin to the beautiful, natural film dynamics of her story about chasing her father’s butterfly in Azerbaijan - but the cyan highlights in my National Geographic issue inspired some of this look ;)


\n

Hunting around for some imagery to grade, I settled on sharing this selection from a project I did both Creative Direction and Photography on for Osprey Packs, Inc. with writer and cyclist Grace Anderson. Here's a look under the creative hood:

\n\n

\n


\n\n

CHALLENGE

\n

Osprey was launching a new bicycle frame bag series called “Escapist”. To support their launch and connect with customers, they needed compelling, and authentic content to position themselves in what was, for them, a totally new segment.

\n\n

OBJECTIVE

\n

Position the Escapist bags as a legitimate tool for adventure within the growing segment of bikepacking.

\n\n

\n


\n\n

APPROACH

\n

Create an aspirational entry point for customers to engage with the product. Wrap this in a food + travel story with an actionable itinerary.


\n

Foodies and cyclists alike could find their way into this story, and by extension, position Osprey in their minds as a part of that aspirational experience.

\n\n

\n


\n\n

PRODUCTION

\n

I developed an advertorial storyline and associated social content based on #FoodTourism and partnered with existing businesses (foodie hot spots and products) that already had SEO buzz around their brands (some win-win cross-marketing).


\n

Grace and I shortlisted key destinations that added context to our story and could be linked together by bike from HWY 101 out to the wild sonomacoast.

\n\n

\n\n

\n


Working with Grace was great - I love her willingness to be vulnerable and messy!

\n\n

EXECUTION

\n

In keeping with the authentic storytelling, the art direction for photography was intentionally gritty, leaning on an immersive, docu-style aesthetic. For the camera work, this meant leveraging natural light and story moments that brought attention to the product without compromising the integrity of the narrative.

\n
\n

Grace and I traveled to each location in sequence, where she interviewed the chefs and business owners while I setup photography that nested Osprey inside the story.

\n\n

\n\n

Creative Director + Photographer: Kaare \"Cory\" Iverson\n
Writer: Grace Anderson\n
Fixer: Julian Arreguin

\n\n
","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2025-04-03T22:00:50.737Z","filters":[],"key":"10854"},"10855":{"id":10855,"keywords":["Santa Rosa","bike","bike packing","food","grace anderson","low carbon gluttony","osprey","revelshine","sonoma","tour"],"size":{"content":{"width":1500,"height":819},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":861681},"label":"California commercial portrait photographer Kaare Iverson - adventure portrait of Grace Anderson for Osprey Packs","type":"image","content":"LowCarbonGluttony_3448.jpg","thumb":"","linkTarget":"","caption":"California Commercial photographer Kaare Iverson photographs portrait of cyclist Grace Anderson for Osprey Packs new Escapist bags. Creative Direction and project management also produced by Kaare Iverson.","overrides":{},"featuredImage":"","dateAdded":"2025-04-03T22:08:55.117Z","filters":["!blog images"]},"10856":{"id":10856,"keywords":["Santa Rosa","bike","bike packing","food","grace anderson","low carbon gluttony","osprey","revelshine","sonoma","tour"],"size":{"content":{"width":1500,"height":1500},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":1407255},"label":"California commercial photographer Kaare Iverson - filling waterbottle with horchata","type":"image","content":"LowCarbonGluttony_2441.jpg","thumb":"","linkTarget":"","caption":"California based adventure lifestyle photographer Kaare Iverson photographs food bikepacking trip for Osprey Packs content marketing. Creative Direction and project management also produced by Kaare Iverson.","overrides":{},"featuredImage":"","dateAdded":"2025-04-03T22:08:59.291Z","filters":["!blog images"]},"10857":{"id":10857,"keywords":["Santa Rosa","bike","bike packing","food","grace anderson","low carbon gluttony","osprey","revelshine","sonoma","tour"],"size":{"content":{"width":1200,"height":1500},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":1446525},"label":"Commercial product lifestyle photographer in California - frame bags on trail","type":"image","content":"LowCarbonGluttony_3302.jpg","thumb":"","linkTarget":"","caption":"California Commercial product lifestyle photographer Kaare Iverson photographs for Osprey Packs new Escapist bags. Documentary style product lifestyle image of waterproof bags splattered with mud. Creative Direction for content advertising and project management also produced by Kaare Iverson.","overrides":{},"featuredImage":"","dateAdded":"2025-04-03T22:09:01.805Z","filters":["!blog images"]},"10858":{"id":10858,"keywords":["Santa Rosa","bike","bike packing","food","grace anderson","low carbon gluttony","osprey","revelshine","sonoma","tour"],"size":{"content":{"width":1000,"height":1500},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":1686771},"label":"Commercial Lifestyle Photographer in California - documentary photo of an exhausted bikepacker eating a burrito","type":"image","content":"LowCarbonGluttony-6300670.jpg","thumb":"","linkTarget":"","caption":"California based Commercial photographer Kaare Iverson photographs cyclist Grace Anderson for Osprey Packs new Escapist bags while she eats a burrito in Sonoma County. 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\n\n

Chasing Light with Jennifer Smith

\n

A Creative San Francisco Portrait Session

\n\n

\n


\n\n
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As a commercial photographer based in San Francisco, I’ve had the privilege of working with a wide range of creative, driven individuals. But photographing Jennifer Smith, the founder and CEO of Scribe, was a standout experience.

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Scribe is an AI-powered tool that turns any workflow into a step-by-step guide—instantly. It’s transforming how teams document processes and share knowledge. Jennifer, as the visionary behind it, brings that same sense of clarity, efficiency, and creativity into everything she does—including this portrait session.

\n\n

We spent a day weaving through San Francisco, chasing pockets of golden light and sculptural shadows. From sun-drenched alleyways in the Mission to glassy high rises downtown, each setting became a backdrop for a portrait that was anything but typical. Our goal wasn’t to simply “look professional.” It was to capture her—her energy, her confidence, her joy, and her boldness as a founder building something remarkable.

\n
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\n


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Blending Fashion and Street Photography for Executive Portraits

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My approach to commercial portrait photography—especially in California’s ever-changing natural light—relies heavily on the blend of fashion photography's elegance and the spontaneity of street photography. With Jennifer, this fusion allowed us to move fluidly, follow the light, and create an environment where she could truly relax into the shoot.

\n\n

Gone are the days of stiff headshots under fluorescent lights. Today’s executives—especially those leading fast-moving, creative tech companies—need portraits that reflect who they are and what their brand stands for. Jennifer came into the process with openness and a willingness to collaborate. That creative trust helped us build a set of images that feel unique, powerful, and entirely authentic.

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Creative Portraits for Courageous Leaders

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One of my favorite parts of working with C-suite clients like Jennifer is when they’re courageous enough to break the mold. There’s a sea of sameness in business photography. But when someone is willing to step out of their comfort zone—to trade a studio backdrop for real San Francisco streets and real moments—the results stand out in the best way.

\n\n

As a creative commercial photographer in California, I love crafting portraits that go beyond the expected. Whether I’m working with startup founders, brand leaders, or fellow creatives, my mission is to build imagery that feels alive and personal. It’s not just about making someone look good on camera—it’s about showing who they are.

\n\n

\n


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Ready to Create Something That Stands Out?

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If you're a leader looking for commercial portrait photography in San Francisco or anywhere in California, and you're ready to tell your story with creativity and confidence, let’s talk. I work with executives, entrepreneurs, and creative professionals who aren’t afraid to do something different.

\n\n

Because when you bring your full self to the frame—and trust the process—that’s when the best portraits happen.

\n\n

\n


\n\n

Kaare Iverson
\n Commercial Photographer | San Francisco, California
\n Authentic portraits for bold brands and creative leaders.
\n www.kaareiverson.com

\n
\n
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Video clip by Bay Area commercial bike and cycling lifestyle photographer kaare iverson","type":"image","content":"RollCall-Wide-Drone_DJI_0003_1.gif","thumb":"","linkTarget":"","caption":"Drone Video clip by Bay Area commercial bike and cycling lifestyle photographer kaare iverson","overrides":{},"featuredImage":"","dateAdded":"2025-10-01T16:25:46.577Z","filters":["!blog images"]},"10931":{"id":10931,"keywords":[],"size":{"content":{"width":2000,"height":1294},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2564394},"label":"Bay Area Climbing and Outdoor Lifestyle Photographer Kaare Iverson - Castle Rock Bouldering","type":"image","content":"Bay-Area-Photographer-Kaare-Iverson-Climbing-CastleRockV18-3241.jpg","thumb":"","linkTarget":"","caption":"Climbers in Castle Rock by California Bay Area Climbing and Outdoor Lifestyle Photographer Kaare Iverson ","overrides":{},"featuredImage":"","dateAdded":"2025-10-01T16:31:23.409Z","filters":["!blog 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Shot by Bay Area commercial photographer and videographer Kaare Iverson","overrides":{},"featuredImage":"","dateAdded":"2025-10-01T16:36:59.829Z","filters":["!blog images"]},"10933":{"id":10933,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"8-Osprey24_7-6865.jpg","width":2500,"height":1667},{"src":"32-OspreyLevity-8999.jpg","width":2500,"height":1667},{"src":"6-Osprey24_7-6778.jpg","width":2500,"height":1667},{"src":"RollCall-Wide-Drone_DJI_0003_1.gif","width":644,"height":362},{"src":"Bay-Area-Photographer-Kaare-Iverson-Climbing-CastleRockV18-3241.jpg","width":2000,"height":1294},{"src":"Marmot_2016_PreCip-3444.jpg","width":2000,"height":934},{"src":"Pro_Climber_Kevin_Jorgeson_HighBall_Boulder_Sonoma-00007.jpg","width":2200,"height":1467}]},"label":"California Bay Area Commercial Lifestyle Photo + Video Production - 5 Best Locations for an Outdoor Lifestyle Photo or Video Shoot in the San Francisco Bay Area","type":"html","content":"
\n\n

5 Best Outdoor Locations for a Lifestyle Brand Photo & Video Shoot in the San Francisco Bay Area

\n

Top Outdoor Spots for Authentic, High-Impact Brand Storytelling

\n\n

\"Sonoma

\n\n
\n

Planning a lifestyle brand shoot in the Bay Area? You’re in one of the most photogenic regions in the world. From wild coastal cliffs and misty redwoods to rugged trails and golden-hour beaches, Northern California offers a backdrop for every kind of brand story.

\n\n

As a commercial lifestyle photographer and filmmaker based in California's San Francisco Bay Area, I’ve spent years exploring the region’s most cinematic landscapes—helping brands create visuals that feel authentic, aspirational, and alive. Here are my top five outdoor locations to shoot lifestyle campaigns in the Bay Area.

\n
\n\n

\"Sonoma

\n\n
\n

1. Sonoma Coast – Wild Beauty With West Coast Soul

\n\n

Few places capture the spirit of California like the Sonoma Coast. Stretching north from Bodega Bay, this stretch of Highway 1 offers rugged cliffs, sweeping ocean vistas, and windblown grasses—perfect for brands built around freedom, adventure, and connection to nature.

\n\n

Why it works:

\n \n\n

Pro tip: Plan your shoot for late afternoon and bring flexible wardrobe options. The weather changes quickly here, but the moody skies often make for even more dramatic storytelling.

\n
\n\n

\"Ocean

\n\n
\n

2. Ocean Beach – Urban Edge Meets West Coast Adventure

\n\n

If your brand needs to feel urban but still wild, Ocean Beach is a must. This wide, windswept stretch of coastline is where surfers, runners, and creatives come to recharge—making it a vibrant, energetic backdrop for lifestyle storytelling.

\n\n

Why it works:

\n \n\n

Pro tip: Pair Ocean Beach with nearby Lands End or the Cliff House ruins for visual variety without adding travel time.

\n
\n\n

\"Marin

\n\n
\n

3. Marin Headlands – Golden Light and Iconic Views

\n\n

Just across the Golden Gate Bridge, the Marin Headlands deliver sweeping views, rolling hills, and rugged coastal trails — a dream for both photographers and brands. It’s a versatile location that works for active lifestyle, travel, or outdoor apparel campaigns.

\n\n

Why it works:

\n \n\n

Pro tip: Consider a sunrise shoot for softer light and fewer crowds — plus, the fog can add a cinematic layer to your visuals.

\n
\n\n

\"Castle

\n\n
\n

4. Castle Rock State Park – Where Adventure Comes Alive

\n\n

If your brand is built on adventure, exploration, or movement, Castle Rock State Park is the place. With its sandstone formations, oak woodlands, and epic ridge views, it’s a natural playground that brings an adventurous story to life.

\n\n

Why it works:

\n \n\n

Pro tip: Early mornings often deliver cloud inversions and dramatic skies — ideal for campaign openers or hero shots.

\n
\n\n

\"Armstrong

\n\n
\n

5. Armstrong Redwoods – Timeless, Majestic, and Iconic

\n\n

For brands that want to tap into timelessness, heritage, and connection, the towering giants of Armstrong Redwoods State Natural Reserve in Guerneville provide an unforgettable backdrop. The cathedral-like canopy and filtered light add instant depth and emotion to any visual story.

\n\n

Why it works:

\n \n\n

Pro tip: Shoot early in the morning for soft, filtered light and the quiet atmosphere that lets your story breathe.

\n
\n\n

\"Lifestyle

\n


\n\n
\n

Ready to Plan Your Next Lifestyle Brand Shoot?

\n\n

The San Francisco Bay Area isn’t just a backdrop — it’s a character in your brand’s story. Choosing the right location can elevate your visuals from good to unforgettable. Whether you’re drawn to the wild drama of the Sonoma Coast, the timeless calm of the redwoods, or the iconic views of the Marin Headlands, there’s no shortage of settings to create something extraordinary.

\n\n

If you’re ready to tell your brand story with authentic, aspirational, and expertly crafted imagery, let’s connect.

\n\n

(as with any production, please be sure to secure the right permits before producing a shoot in any of these locations)

\n
\n\n
","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2025-10-01T16:40:29.103Z","filters":[],"key":"10933"},"10934":{"id":10934,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"SailboatLifestyle-33006.jpg","width":1500,"height":1000},{"src":"RimMountainYogaLifestyle-5460.jpg","width":1500,"height":1500},{"src":"12-Future_fit-7571.jpg","width":2500,"height":1667},{"src":"38-Pebble_P2_2016-0344.jpg","width":2500,"height":1667},{"src":"Commercial_Photographer_California_Kaare-Iverson_Osprey_24-7-01483.jpg","width":2500,"height":1829},{"src":"2021-10-19_TIDG_CF_Picnic_1110.jpg","width":1500,"height":1000}]},"label":"The Ultimate Guide to Managing California Bay Area Weather - Advice from a Commercial Photographer and Filmmaker","type":"html","content":"
\n\n

The Ultimate Guide to Managing Bay Area Weather for Your California Commercial Photoshoot

\n

When to Shoot, Where to Go, and How to Handle Fog, Rain, and Microclimates Like a Pro

\n\n

\"California

\n\n
\n

If you’re planning a lifestyle brand shoot in California's San Francisco Bay Area, one thing is certain: the weather will surprise you. From midsummer fog rolling across the Golden Gate to February downpours in Sonoma, knowing how to navigate the Bay’s famously unpredictable microclimates is key to keeping your production on schedule — and your visuals on point.

\n\n

As a commercial photographer and filmmaker based in San Francisco, I’ve produced shoots across nearly every terrain and season Northern California offers. Here’s a season-by-season breakdown of what to expect, where to go, and how to make the most of every kind of weather the region throws at you.

\n
\n \n
\n

\"Spring

\n

🌸 Spring – Best All-Around Season for Lifestyle Shoots

\n\n

March to May
\n The Bay Area in spring is a photographer’s dream. Rolling hills turn vibrant green, wildflowers bloom, and the light takes on that perfect balance of clarity and warmth. The days are getting longer, but the summer fog hasn’t yet arrived in force.

\n\n

Ideal Microclimates:

\n \n\n

Spring Weather Tips:
\n Expect variability — mornings can be cool and foggy, afternoons sunny and warm. Pack layers for crew and talent, and keep an adaptable wardrobe plan. Watch for late-season rain in March and pivot to forested or urban areas where lighting and cover are easier to control.

\n
\n\n
\n

\"Fog

\n

☀️ Summer – Beautiful but Foggy (in the City)

\n\n

June to August
\n Mark Twain wasn’t wrong — summer in San Francisco often feels like winter. The marine layer rolls in heavy, especially along the coast. But with planning and creativity, summer can still deliver cinematic results.

\n\n

Ideal Microclimates:

\n \n\n

Foggy Day Tricks:

\n \n\n

Pro tip: Drive 30 minutes inland — the difference between Ocean Beach and Mount Tam can be 25 degrees and a world apart in light quality. The fog typically tops out around 2000', so getting above is often a good strategy.

\n
\n\n
\n

\"Golden

\n\n

🍂 Fall – The Golden Season

\n\n

September to November
\n If there’s one season to circle on your production calendar, it’s fall. The fog recedes, the light warms, and the entire Bay Area turns golden. It’s the most stable and photogenic time of year for lifestyle campaigns.

\n\n

Ideal Microclimates:

\n \n\n

Why Fall Wins:
\n Predictable weather, golden light, and rich tones make every frame sing. The natural color palette does half the storytelling for you, and with minimal rain, your schedule stays on track.

\n\n

Pro tip: Book early — every brand and production company in California wants fall dates for a reason. Be aware that you are edging into the rainy season for the Mediterranean climate here so earlier in the fall is better. Most weather reports are accurate a week in advance, and most rain cycles are limited to only a day or two. Consider planning for some contingency dates to chase weather windows.

\n
\n\n\n
\n

\"Chasing

\n

🌧️ Winter – Challenging but Beautifully Moody

\n\n

December to February
\n Winter in the Bay Area brings soft light, dramatic clouds, and rain-soaked color. While conditions can shift fast, this season delivers some of the most cinematic textures of the year.

\n\n

Ideal Microclimates:

\n \n\n

Rainy Day Tricks:

\n \n\n

Pro tips: Embrace the weather. Rain, reflections, and overcast skies can transform a campaign into something timeless and deeply emotive.
Target fringe urban areas where landscaping can offer evergreen foliage.
Or head up to Tahoe for the snow (we've got that place on lock, too!)

\n
\n\n
\n

⭐ At a Glance: Best Seasons to Shoot in the Bay Area

\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
SeasonStar RatingBest ForChallenges
Spring (Mar–May)⭐⭐⭐⭐½Vibrant color, balanced lightOccasional showers
Summer (Jun–Aug)⭐⭐⭐Warm inland light, foggy coastMarine layer, flat light
Fall (Sep–Nov)⭐⭐⭐⭐⭐Golden light, stable weatherHigh demand for locations
Winter (Dec–Feb)⭐⭐⭐½Moody, cinematic atmosphereRain, shorter days
\n
\n\n

\"Bay
It's actually pouring rain just 1' outside the frame of this photo. Shot for Treasure Island Development Group.

\n\n
\n

Ready to Plan Your Bay Area Lifestyle Brand Shoot?

\n\n

The secret to successful lifestyle brand photography in the San Francisco Bay Area isn’t just about gear or concept — it’s about understanding the weather, the microclimates, and how to adapt. Whether you’re chasing sunlight through Marin, embracing fog’s magic in the city, or lighting a scene under a rain tent, there’s always an opportunity to create something extraordinary.

\n\n

If you’re planning a brand shoot and want a production team that knows how to turn any weather into visual gold, let’s connect.

\n\n

Kaare Iverson
\n Commercial Photographer & Filmmaker | California San Francisco Bay Area
\n Authentic lifestyle storytelling for bold brands.
\n

\n\n
\n","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2025-11-10T20:07:22.299Z","filters":[],"key":"10934"},"10935":{"id":10935,"size":{"content":{"width":1500,"height":1500},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":1897407},"keywords":["California","caroline","lifestyle","marin","rim mountain","sara hess","sunset","yoga"],"label":"RimMountainYogaLifestyle-5460","type":"image","content":"RimMountainYogaLifestyle-5460.jpg","thumb":"","linkTarget":"","dateAdded":"2025-11-10T21:02:19.941Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog images"]},"10936":{"id":10936,"size":{"content":{"width":1500,"height":1000},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":1355747},"keywords":["treasure island"],"label":"2021-10-19_TIDG_CF_Picnic_1110","type":"image","content":"2021-10-19_TIDG_CF_Picnic_1110.jpg","thumb":"","linkTarget":"","dateAdded":"2025-11-10T21:02:21.726Z","caption":"","featuredImage":"","overrides":{},"filters":["!blog images"]},"10937":{"id":10937,"size":{"content":{"width":1500,"height":1000},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":1224733},"keywords":[],"label":"SailboatLifestyle-33006","type":"image","content":"SailboatLifestyle-33006.jpg","thumb":"","linkTarget":"","dateAdded":"2025-11-10T21:02:23.181Z","caption":"An attractive young blonde woman in sunglasses lounging in a hammock suspended from the mast of a sailboat which is on the ocean in the San Francisco Bay. 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Shot as part of a lifestyle photo and video project for Osprey Packs and TinCup Whisky","overrides":{},"featuredImage":"","dateAdded":"2025-11-19T20:12:46.445Z","filters":[],"key":"10939"},"10940":{"id":10940,"keywords":["San Francisco","alice an","ethan curling","fieldborn creative","klean kanteen","urban pro"],"size":{"content":{"width":2500,"height":1720},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":3084555},"label":"California Commercial Photography in San Francisco - urban lifestyle asian woman and black man in conversation over a smart tablet design project in city garden environment","type":"image","content":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-1311.jpg","thumb":"","linkTarget":"","caption":"California Commercial Photography in San Francisco - urban lifestyle asian woman and black man in conversation over a smart tablet design project in city garden environment","overrides":{},"featuredImage":"","dateAdded":"2026-01-26T22:40:56.923Z","filters":["Klean Kanteen SF"]},"10941":{"id":10941,"keywords":["San Francisco","alice an","ethan curling","fieldborn creative","klean kanteen","urban pro"],"size":{"content":{"width":1667,"height":2500},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2340817},"label":"California Commercial Photography in San Francisco - 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urban lifestyle product photography of an insulated drinkware with latte art in sunny windowsill and hand","type":"image","content":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-1820.jpg","thumb":"","linkTarget":"","caption":"California Commercial Photography in San Francisco - urban lifestyle product photography of an insulated drinkware with latte art in sunny windowsill and hand","overrides":{},"featuredImage":"","dateAdded":"2026-01-26T22:41:05.750Z","filters":["Klean Kanteen SF"]},"10945":{"id":10945,"keywords":["San Francisco","alice an","ethan curling","fieldborn creative","klean kanteen","urban pro"],"size":{"content":{"width":2500,"height":1667},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2854166},"label":"California Commercial Photography in San Francisco - urban lifestyle black man laying on sofa in sunny apartment reading a book","type":"image","content":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-1917.jpg","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2026-01-26T22:41:08.408Z","filters":["Klean Kanteen SF"]},"10946":{"id":10946,"keywords":["San Francisco","alice an","ethan curling","fieldborn creative","klean kanteen","urban pro"],"size":{"content":{"width":2500,"height":1667},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":3041018},"label":"California Commercial Photography in San Francisco - 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urban lifestyle couple sharing non-alcoholic with view of city in background","type":"image","content":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-3300.jpg","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2026-01-26T22:41:27.785Z","filters":["Klean Kanteen SF"]},"10955":{"id":10955,"size":{"content":{"width":2500,"height":1667},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":3805570},"keywords":["San Francisco","alice an","ethan curling","fieldborn creative","klean kanteen","urban pro"],"label":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-3419","type":"image","content":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-3419.jpg","thumb":"","linkTarget":"","dateAdded":"2026-01-26T22:41:29.565Z","caption":"","featuredImage":"","overrides":{},"filters":["Klean Kanteen SF"]},"10956":{"id":10956,"keywords":["San Francisco","alice an","ethan curling","fieldborn creative","klean kanteen","urban pro"],"size":{"content":{"width":2500,"height":1667},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2999678},"label":"California Commercial Photography in San Francisco - urban lifestyle couple with non-alcoholic wine and cups on skateboard","type":"image","content":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-3524.jpg","thumb":"","linkTarget":"","caption":"San Francsico, CA - Commercial Photographer","overrides":{},"featuredImage":"","dateAdded":"2026-01-26T22:41:31.978Z","filters":["Klean Kanteen SF"],"key":"10956"},"10957":{"id":10957,"keywords":["San Francisco","alice an","ethan curling","fieldborn creative","klean kanteen","urban pro"],"size":{"content":{"width":2500,"height":1667},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":2436639},"label":"California Commercial Photography in San Francisco - urban lifestyle couple with waterbottles at sunset","type":"image","content":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-3633.jpg","thumb":"","linkTarget":"","caption":"California Commercial Photography in San Francisco - urban lifestyle couple with waterbottles at sunset","overrides":{},"featuredImage":"","dateAdded":"2026-01-26T22:41:33.453Z","filters":["Klean Kanteen SF"]},"10958":{"id":10958,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-3524.jpg","width":2500,"height":1667},{"src":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-1820.jpg","width":2500,"height":1667},{"src":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-1723-Edit.jpg","width":1667,"height":2500},{"src":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-2063.jpg","width":2500,"height":1667},{"src":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-3300.jpg","width":2500,"height":1667}]},"label":"How Flexible Production, Smart Location Sourcing, and Local Producers Keep Bay Area Photo + Video Shoots on Track","type":"html","content":"
\n\n\n

Why Local Knowledge Matters in San Francisco Bay Area

\n

How Flexible Production, Smart Location Sourcing, and Local Producers Keep Bay Area Photo + Video Shoots on Track

\n\n\n

\n\n

\n\n\n
\n

\nCommercial photography and videography in the San Francisco Bay Area — especially lifestyle-focused productions — rarely go exactly as planned.\n
\nThis recent shoot for Klean Kanteen was intended to be a straightforward, one-off production. Instead, we found ourselves re-casting talent and re-scouting locations more times than I care to admit.\n
\nThe creative was strong. The talent was right. The crew was dialed.\n
\nThe wildcard was San Francisco itself.\n

\n
\n\n\n
\n

The Reality of Lifestyle Production in San Francisco

\n\n\n

\nAnyone who has produced a commercial lifestyle photo or video shoot in the Bay Area knows the challenge: conditions can change dramatically from one neighborhood to the next — sometimes within minutes.\n
\nFor this production, we were constantly balancing:\n

\n\n\n\n\n\n

\nThese variables forced us to stay radically flexible with production design. Shot lists evolved. Locations shifted. Backup plans became primary plans.\n
\nThe lesson was clear: if you want to successfully execute a creative brief for an outdoor commercial shoot in San Francisco, you have to deeply understand the local landscape.\n

\n
\n\n

\"Commercial\n

\n

\n\n

\n\n
\n

Flexible Location Sourcing for Commercial Photography & Lifestyle Shoots

\n\n\n

\nOne tactical decision that helped keep this commercial photography and lifestyle production moving forward was booking locations through Peerspace.com.\n

\n\n\n

\nBecause we knew conditions could shift at any moment, we needed access to a wide range of location options across the San Francisco Bay Area — spaces that could flex with weather, light, and evolving creative direction.\n

\n\n\n

\nPeerspace allowed us to quickly source and pivot between locations that supported the needs of a commercial lifestyle shoot, giving us the agility required for photography and videography in an unpredictable market like San Francisco.\n

\n\n\n

\nFor commercial photography teams working in the Bay Area, especially on lifestyle-driven productions, having fast access to diverse, production-friendly locations can be the difference between salvaging a shoot and losing a day.\n

\n
\n\n\n
\n

Why Local Producers Make the Difference

\n\n\n

\nYou should absolutely hire your production team for their aesthetic, their creative vision, and their proven ability to deliver high-quality commercial photography and lifestyle content.\n
\nBut when it comes to executing a shoot in any specific market — especially one as complex as the San Francisco Bay Area — success often hinges on the producer who understands the local landscape.\n

\n\n\n

\nLocal production knowledge is what allows a shoot to stay agile when conditions shift. It turns weather changes, permit challenges, and location constraints into solvable problems instead of production-stopping crises.\n

\n\n\n

\nIn this case, it was a fortunate 2-for-1. I was able to both shoot and produce locally, drawing on more than 15 years of experience working across the Bay Area.\n

\n\n\n

\nKnowing how fog moves through the city, which neighborhoods flip conditions fastest, and where backup locations actually work is often what makes the difference between simply getting the shot — and delivering on the full intent of the creative brief.\n

\n\n\n

\nMy advice to creatives and the marketing teams hiring them: never underestimate the value of a local producer or fixer.\n

\n
\n\n\n
\n

Lessons for Brands Hiring Bay Area Commercial Photography & Video Teams

\n\n\n\n\n\n

\nThese considerations don’t just reduce risk — they protect creative quality.\n

\n
\n\n

\n\n

\n\n\n
\n

Looking Beyond the Bay Area

\n\n\n

\nThe irony of this shoot is that it reinforced a lesson I’ll carry everywhere.\n
\nThe next time I’m producing a commercial outdoor lifestyle shoot outside of my home turf, I’ll be leaning heavily on a local producer to help navigate the absolute mental gymnastics that come with moving a crew through unfamiliar terrain.\n

\n
\n\n\n
\n

Project Credits

\n\n\n

\nClient: Klean Kanteen
\nExecutive Producer: Fieldborn Creative
\nDirector + Photographer: Kaare “Cory” Iverson
\nDirector of Photography: Dan Holz\n

\n\n\n

\nSan Francisco shoutouts to all-star producers Daniel Dobers and Jefferson Curry — wish we’d had either of you on this one.\n

\n
\n\n

\n\n

\n\n
","thumb":"","linkTarget":"","caption":"","overrides":{},"featuredImage":"","dateAdded":"2026-01-26T22:55:08.968Z","filters":[],"key":"10958"},"10959":{"id":10959,"size":{"content":{"width":0,"height":0},"thumb":{"width":0,"height":0},"featuredImage":{"width":0,"height":0},"bytes":0,"pageImages":[{"src":"36-FaradayBikes-5534-2.jpg","width":2500,"height":1667},{"src":"3095722377.gif","width":554,"height":312},{"src":"California-Commercial-Photographer-Kaare-Iverson_KleanKanteen_Urban-Lifestyle-San-Francisco-California-1311.jpg","width":2500,"height":1720},{"src":"12-Future_fit-7571.jpg","width":2500,"height":1667},{"src":"5-Osprey-RollingTransporter-HS-42341.jpg","width":2500,"height":1667},{"src":"3-2019-11-20_SCWG_Young3403.jpg","width":1932,"height":2500},{"src":"6-2021-10-19_TIDG_TI_KR5_0234.jpg","width":1667,"height":2500}]},"label":"How much does a commercial photoshoot cost?!","type":"html","content":"
\n\n

What a Lifestyle Photoshoot in San Francisco *Really* Costs (2026 Pricing Guide)

\n

A Transparent Look at Budgets, Deliverables, and What You Get When You Hire a San Francisco Lifestyle Photographer

\n\n

\"San

\n


\n\n
\n

San Francisco, California is one of the most visually diverse (and logistically complex) cities to plan a lifestyle photoshoot. Between microclimates, permits, and production needs, budgeting can feel like a moving target.

\n\n

As a San Francisco lifestyle photographer and commercial filmmaker, I’ve produced shoots for outdoor brands, tech companies, and creative agencies across the Bay Area. Of course budget is one of the biggest questions clients are seeking answers to...\n\n
\n\nThis 2026 pricing guide breaks down realistic ranges, where budgets go, and how to make the most of every production dollar.

\n
\n\n

\"Photographer

\n


\n\n
\n

⭐ Why Pricing Varies So Widely in San Francisco

\n\n

“Lifestyle” sits at the intersection of portrait, fashion, documentary, outdoor, and commercial storytelling. Add the Bay Area’s production realities — permits, travel time, specialized crews — and pricing depends on five main factors:

\n\n
    \n
  1. Creative scope — how many setups and how complex the story is
    2. \n
  2. Production scale — number of locations, shoot days, and logistics
    3. \n
  3. Team size — producers, assistants, stylists, HMU, tech
    4. \n
  4. Usage & licensing — where the imagery will run and for how long
    5. \n
  5. Deliverables — stills only, photo + video, social cutdowns, etc.
    6. \n
\n
\n\n

\"Camera

\n


\n\n
\n

📸 Typical 2025 Pricing for a Lifestyle Photoshoot in San Francisco

\n\n
1. Photographer Creative Fee
\n

$2,500–$8,000 per day
\n A seasoned commercial lifestyle photographer in San Francisco — one who directs, shapes light, and delivers consistent visual storytelling — typically falls in this range. Upper-tier fees reflect photographers who also bring filmmaking experience and major-brand portfolio work.

\n\n
2. Licensing & Usage Rights
\n

$1,500–$12,000+ depending on usage.
\n Usage is often the largest line item: web-only is low, paid social and national print are higher, and perpetual or out-of-home campaigns command premium licensing.

\n\n
3. Production Costs
\n

Many brands underestimate production — permits, weather backups, crew, and logistics add up quickly.

\n\n

Typical production budget ranges:

\n \n\n

Example production line items:

\n \n
\n\n

\"Lifestyle

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🌁 Why San Francisco Lifestyle Photography Is Worth the Investment

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The Bay Area uniquely compresses multiple visual worlds within short drives — foggy coastlines, redwood groves, modern urban architecture, and golden hills — meaning a single production day can yield diverse campaign assets.

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Hiring an experienced lifestyle photographer gets you creative direction that turns brief moments into compelling brand stories: authentic movement, shaped light, and narratives that feel lived-in rather than staged.

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🧭 How to Stretch Your Budget Without Sacrificing Quality

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❤️‍🔥 So… What Should You Budget?

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If you’re hiring a San Francisco lifestyle photographer with production support, these are realistic budget expectations:

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These ranges reflect commercial-level production backed by experienced crews, strategic planning, and creative direction — not UGC or low-budget shoots. The difference shows up in consistency, turnaround, and scaleable assets for long-term campaigns.

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✉️ Planning a Campaign? Let’s Talk.

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If you want lifestyle imagery that’s real, energetic, and carefully crafted — and you want a photographer who understands San Francisco’s weather, locations, and production realities — I’ll help you plan a shoot that fits your creative goals and budget.

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Kaare Iverson
\n San Francisco Lifestyle Photographer & Filmmaker
\n Authentic brand storytelling for commercial campaigns.
\n www.kaareiverson.com

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