As 2017 was wrapping up I got the opportunity to help the San Franisco based meditation and wellness service Calm.com with photographing a new product line they were launching for the holidays.
The product (a gift box containing an essential oil mister, book, and gift certificate) was pretty but quite neutral. On it’s own it made a difficult straight product shot. Calm.com contact me to create some lifestyle product photography after seeing my product work (including my Studio of Design gallery). The brief was for cozy, calm, holiday lifestyle vibes with the product featured prominently. I connected with the very talented prop stylist Gina Winter and proceeded to learn all about hygge.
I’m excited to be able to share work like this. Translating the higher level concepts of “lifestyle” photography into product like this is a great meditation on storytelling and detail.
I’m very proud to share that for the second consecutive year, Expertise.com has rated me as one of the top portrait photographers in San Francisco. In a market just swarming with talented photographers it nearly makes my ego explode to be awarded this recognition again :)
Being a “lifestyle” photographer means that I get the opportunity to create and photograph stories over a broad spectrum of brands, from mountain adventures to Napa vineyards. While my work is usually in the outdoor adventure world, I often am asked to cross over into a more traditional definition of “fashion” photography (we in the outdoor adventure world don’t like to admit that we’re really fashion shooters with a different backdrop).
Recently I was contacted by a San Francisco based footwear company called Rothy’s. They specialize in a very green, low-waste shoe production technique and generally make cute flats for cute babes. The brand is built on the backs of some of the finest fashion brand engineers in the Bay and I was ecstatic at the opportunity to work with such a talented and creative team.
Over two days we styled, lit and photographed countless setups between Rothy’s headquarters’ studio and the urban wilderness of downtown San Francisco. The Rothy’s team, our stylist and our model, my assistant and I all worked tirelessly to bring the most out of every moment. It was a beautiful collaboration and I couldn’t be happier with the final work: